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ZEE 24 Ghanta creates the right buzz, with a new look & fresh programming line-up ahead of the Assembly Election!

MediaInfoline January 18, 2021
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With the forthcoming assembly election taking the centre-stage, the election fever has engulfed the voters of West Bengal. Possessing the best understanding of the viewers of West Bengal & the legacy created over the past 15 years, Zee 24 Ghanta under the umbrella of Zee Media Corporation Limited brings encyclopedic coverage of the West Bengal Assembly Elections.

Zee 24 Ghanta is dominating the market with the strongest urban & district network, robust program schedule comprising of 13 new shows spanning over 2700 hours, shows like – ‘Theke-Theke Thoka-Thuki’ where reporters will interact & collect point of views of voters through on spot interviews, ‘Vote Sorjomin-e’ – a hardcore political show where a bevy of 120+ seasoned reporters shall visit & provide in-depth coverage of the aspirations, struggles, complaints and grievances of the people from various corners of West Bengal, ‘Banglar Ray’ – a district-based panel discussion consisting of politicians, intellectuals  & common people from 18 districts. Through ‘Mark sheet’, the team will provide an assessment of major constituencies from the voters’ perspective. Shows such as, ‘Paaye Paaye Prochar’, ‘Vote Viral’, women-centric show & others will only add flavour to the exciting line-up.

Moreover, one of the most prominent faces of the news circuit, Editor Anjan Bandopadhyay is spearheading the coverage with the flagship program, “Apnar Ray with Anjan” at 8 pm, daily. Indian Institute of Hotel Management, Macho, Asian Paints, Ajanta Footwear, Shyam Steel & Star Cement are partnering with the channel as the co-presenters apart from Cookme as the special partner, for the encyclopedic election coverage.

With a fresh look & a wide array of programs specifically tailored to match the emerging taste, intellect & viewing habits of the viewers of the regional market, Zee 24 Ghanta, from the biggest news network of India will further cement its position as the market leader in the east.

In this context, Shri Purushottam Vaishnava, C.E.O., Zee Media Corporation Limited said, “Zee 24 Ghanta is one of the crucial channels from our bouquet which has been catering to the regional viewers of the east with exhaustive coverage & relevant content for a decade & half. The kind of acceptance & response we have received from the viewers & other stakeholders is phenomenal, the channel will provide a never seen before coverage of the upcoming assembly election & will scale new heights under the leadership of Anjan Bandopadhyay. Possessing experience of covering multiple elections in the past, the team led by Anjan Bandopadhyay is one of the best in the industry, especially when the entire country is looking at the West Bengal market”.

Furthermore, Manoj Jagyasi, Executive Cluster Head Sales added, “West Bengal is a priority market for almost all the brands. With the brand legacy of Zee 24 Ghanta and expertise in delivering point by point information with a focus on each constituency, the most synonymous television news channel in the east, from the business partners perspective has to be Zee 24 Ghanta. ‘Apnar Ray with Anjan’ has already created quite a stir in the market & social media”.

Besides, Anjan Bandopadhyay, Editor Zee 24 Ghanta said, “ My vision for this latest version of Zee 24 Ghanta is all about repaying the trust of the viewers, through unprejudiced reporting of facts, being neutral & putting forward the issues of common people. Our team is ready to shift the level up & I believe we have struck the right chord with our viewers”.

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