ZEE Biskope Creates History – Opens As India’s No. 1 Bhojpuri Channel
ZEE BISKOPE, a 24-hour dedicated Bhojpuri movie channel primarily for the Bihar, Jharkhand & East UP markets has ranked as No1 Bhojpuri channel in the very first week of launch (BARC; Bihar Jharkhand; U+R; Wk 03’20). With a GRP of 145, the channel is leading the Bhojpuri category. ZEE Biskope has also made it to the top 10 most viewed channels of ZEEL at an All India level contributing to 3.5% of ZEEL’s overall market share. Adding further to the galore, the channel’s content strategy has yielded good results with ZEE Biskope bagging the top 10 movies of the week in terms of viewership across the category. With ZEE Biskope & Big Ganga, ZEEL now enjoys 48% of the market share in the Bihar Jharkhand region.
Speaking on the achievement, Samrat Ghosh,Cluster Head, Zee Entertainment Enterprises Limited (ZEEL) said, “ZEE BISKOPE opening as the market leader is a rare feat by any channel in the recent history. The numbers not only strengthened ZEEL’s market share but also went on to prove the power that Bhojpuri category recons at HSM level primarily due to viewership from migrated population. It’s a market with huge potential and with our new offering, we are all set to keep this momentum going while reaching outthe best of Bhojpuri entertainment to our audience.”
Amarpreet Singh Saini, Business Head, ZEE Biskope & Big Ganga said, “This achievement has been a result of building every element of the brandmeticulously. As a first, ZEE Biskope has associated with the top three superstars of Bhojiwood – Nirahua, Pawan Singh & Khesari Lal Yadav as brand ambassadors. The channel’s library boasts over 300+ blockbuster titles withthe best of latest WTPs lined up every weekend to keep viewers excited throughout. Be it the slot names curated in Bhojpuri style, the brand song exuberating regional essence or the mega launch event in Patna with our brand ambassadors, we have strategically crafted ZEE Biskope’s launch with big plans. Adding to the galore, we would soon launch the industry’s first ever digital mascots – Bhaiya ji & Gamcha ji and have digital wall paintings across the region to reach out to the masses. The brand is loaded with ammunitions in its kitty to keep up the leadership.”
The brand signifies a space which enables viewers to rejoice their Bhojpuriyat at their unabashed best. Touted as the go-to destination for Bhojpuri movies; ZEE BISKOPE offers a slew of robust content spread across an array of genres highly popular amongst Bhojpuri audience, such as romance, drama, action and comedy. With a strong library, ZEE BISKOPE boasts biggest blockbuster movies of last 5 years and the biggest hits of the top 3 superstars of Bhojiwood – Nirahua, Pawanand Khesari. The channel’s library enjoys movies across eras – region’s legends (Manoj Tiwari, Ravi Kishan), current superstars (Nirahua, Pawan & Khesari) and upcoming favourites (Chintu Pandey & Yash Mishra). With chartbuster movies, exclusive titles, movie-based programming throughout the day the channel is geared up to aggressively deliver its core proposition “Aathon Pahariya Loota Lahariya” (enjoy Bhojpuri entertainment throughout the day).