Leading global content company, ZEE Entertainment Enterprises Limited (ZEEL) today announced that it has been named as one of the top 100 ‘India’s Best Companies to Work For 2017’ as well as the Best Company to work for in the Media Industry, in a study conducted by Great Place to Work® Institute and The Economic Times.
Speaking on this achievement, Mr. Praveer Priyadarshi, Chief People Officer, ZEE Entertainment Enterprises Limited (ZEEL) said, “It is a great honour for us to be recognized as one of ‘India’s Best Companies to Work For’ and in fact the Best Company to work for in the Media industry. This prestigious recognition highlights our commitment towards fostering a high performance creative culture across the organization. We aspire to become the leading global content company from the emerging and international markets, and our people represent our sharpest competitive edge.
Our underlying ethic and brand positioning is “Vasudhaiva Kutumbakam – The World Is My Family” and we strongly believe that family begins at home. To achieve our ambitious goals, we will continue to focus on our employees, whom we consider as our most important assets, with the belief that growth will only occur when employees are encouraged to experiment with new ideas, take challenges and perform with pride. Our organizational practices, our people philosophy, and our employee recognition programmes, are geared towards strengthening our people culture and building a more unified, diverse, creative organization.”
The award was accepted by the HR Team led by Praveer Priyadarshi, on behalf of ZEE, from Mr. Shreejit Mishra – Chief Operating Officer, Bennett Coleman and Co. Ltd. at a glittering ceremony held on June 30, 2017 at ITC Grand Central Hotel in Mumbai.
At ZEE, a conscious effort is put in to attract, nurture and develop world-class talent who will fuel the next level of growth. The people philosophy centres around SAMWAD, which focuses on regular conversations between employees and their managers, and helps build better working relationships within teams. Other notable initiatives are ZEELOMPICS, an employee-recognition programme, where high performers in each role are recognised for their exemplary performance as ‘Heroes’, and ACE, the high-potential development programme to identify top-notch talent from performers in the organisation.
Furthermore, to build a democratic culture and an environment of trust, the performance of all businesses is shared with employees on a quarterly basis through a webcast led by the MD & CEO, followed by a Q&A session with employees in India. Employees are also groomed to adapt to a dynamic environment through multiple training programmes conducted regularly. These programmes, aimed at employees at all levels, include technical workshops as well as behavioural workshops focused on decision making and execution excellence, and leadership programmers for executives from top Indian business schools.
ZEE has achieved the certification as a Great Place to Work® by the Great Place to Work® Institute, India. Every year, over 8000 companies from across 50 countries participate in the certification program conducted by the Great Place to Work® Institute. The Great Place to Work® framework assesses an organization on employee perception through Trust Index© dimensions namely, Credibility, Respect, Camaraderie, Pride and Fairness. It further evaluates and benchmarks people practices through Culture Audit©. In addition, this year, representatives from Great Place to Work® Institute, India had visited the ZEE office in Mumbai and interacted with employees to understand their work experiences at ZEE to get a first-hand experience of the organisation’s culture and processes, for the purpose of benchmarking against other organizations across industries.