The world’s largest streaming platform for South Asian content, ZEE5 Global took to the streets in an iconic ice cream van to serve Londoners their favourite soft serves along with familiarising people with amazing stories from the Indian subcontinent. On The Road With ZEE5 was a huge success by drawing in crowds ranging from the young to the young-at-heart.
With the final day being the busiest around Kingsbury, Kenton and Harrow after the buzz it created On The Road With ZEE5 is spread over 3 days. To serve a variety of ice cream in exotic flavours, ZEE5 Global’s brightly coloured van toured East, West and Central London. The flavours have been named after their shows such as ‘14 Phere’, ‘Dial 100’, Qubool Hai and more topped off with strawberry sauce, chocolate sauce and mixed sprinkles.
The van made special stops to engage with TikTok influencer Salwa Aziz and her family and local councillor Ajay Maru. He not only appreciated the free ice cream but also loved the insights into the world of South Asian entertainment. Many young Londoners loved the idea of a global yet deeply South Asian platform, which they and their families could connect with.
Attracted to the brightly coloured van and its catchy jingle, large crowds of old Southall and Broadway, Londoners in Southall, and local businesses such as Mongas and Lyca Radio came up to check out the van.
Archana Anand, Chief Business Officer, ZEE5 Global, said, “We’ve had such a fun weekend meeting and interacting with people of all ages across London. The city’s diversity and spirit resonate deeply with everything that ZEE5 stands for, and we look forward to continuously bringing Londoners their much-loved tv shows and movies from South Asia. With the phenomenal response to this campaign, we look forward to bringing more such fun initiatives from the World’s Largest Streaming Platform for South Asians!”