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ZEE5 partners XroadMedia to ramp up social media services

Madhushree Chakrabarty December 4, 2020

ZEE5 announces its partnership with XroadMedia to ramp up its social media services and hyper-personalized Video on Demand offerings. ZEE5 will be using XroadMedia’s innovative back-end solution, Ncanto, through this partnership. Ncanto will provide many content discovery, personalization and recommendations use cases to its users. ZEE5 has seen immense increase in the new user installs of 30 million along with 70 million existing ZEE5 users who are upgrading to the short-form-video platform, since HiPi’s beta launch in August 2020. XroadMedia’s

Commenting on the partnership, Rajneel Kumar, Business Head – Expansion Projects & Head of Products, ZEE5, said, “ZEE5 has always believed in the power of great content and powerful technology coming together to offer the best experience to a viewer. We are potentially the only player in the country, and possibly in the world, to be working towards hyper-personalization for ‘The segment of ONE’. We believe gone are the days of broadcast; even the current trend of viewing audiences in clusters and cohorts will soon give way to individual personalization. And this is where XroadMedia comes in. We have benchmarked their solution for a few months and found adoption and click-through-rates on recommendations were significantly higher along with a substantial increase in average time spent by a user. XroadMedia’s cloud-based services have also provided us with a higher level of flexibility to serve personalization use-cases and I’m confident this partnership will heighten our seamless content viewing experience, a feat we take great pride in and work tirelessly to maintain.”

“Our partnership with ZEE5 is another major milestone in the history of XroadMedia and proves the progress we have made over the past few years. We are particularly excited to work with ZEE5 as they are using our solution to its full extent – from personalizing entire screens in the user interface via creating and managing editorial services to applying our solution across multiple content types and sources. We are very pleased with this partnership, as the application of our solution shows how important personalization is to ZEE5 and I am sure together we will push the boundaries of content discovery and personalization even further in the future”, says Adolf Proidl, Co-Founder and CEO of XroadMedia.


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