Zomato launches Gold Powerpacks; designed to suit diverse dine-out lifestyles
Zomato has now launched Gold Powerpacks in India. These powerpacks have been carefully designed after analysing usage patterns and dining habits.
Gold Powerpacks will feature two packs – ‘Starter’ and ‘Medium’ – and will come with no expiration date, allowing users to enjoy the benefits as and when they want. The ‘Starter’ pack will offer three Gold unlocks to avail the benefits – 2+2 on drinks or 1+1 on food – at any partner restaurant across India for just ₹300. Similarly, the ‘Medium’ pack will offer 10 unlocks in just ₹700. For the Gold loyalists, Zomato will continue to have an unlimited usage annual pack for ₹1,500.
Speaking on the development, Gaurav Gupta, Chief Operating Officer, Zomato, said, “Zomato Gold is a significant future growth driver and plays a crucial role in our holistic food vision. Our user-base for Gold has reached to 800,000 with 6000+ partner restaurants, within a year of its launch in India. Jakarta and Manila are growing at a phenomenal pace and have 100,000 memberships and 1200+ Gold partner restaurants in little over two months. We also launched it in Auckland last week. As we continue to take it to new countries and continents, we decided to employ the user feedback to further improve the choices for our users, keeping the USP of the product intact.”