With bicycle delivery, Zomato peddles towards sustainable mobility
Zomato is introducing bicycles – both mechanical and electric – into its last mile delivery fleet. Food delivery via bicycles will not only help reduce environmental damage and create additional employment opportunities but also tackle traffic and parking issues, especially in thinner lanes of the country, where cycles would be able to navigate better.
Zomato provides food delivery services across ~150 cities in India with a last mile delivery fleet of 1.5 lakh partners. As of today, it has over 5000 cyclists operating across 12 cities in India, with the majority of the fleet pushing the pedal in Delhi NCR. Zomato has partnered with Mobycy, e-HIRAN, TNT, Yulu and Zoomcar’s PEDL to provide e-cycles to aspiring delivery executives who are allotted shorter order distance – an average of 2.5 km – to ensure faster delivery.
Speaking on the initiative, Mohit Gupta, CEO, Food Delivery business, Zomato, said, “Climate change and environmental challenges are an inalienable reality of the future. With the aggressive geographical expansion of food delivery, our last mile fleet is increasing by ~150 delivery partners every day which places the onus of pollution-free and minimal fossil-fuel solutions on us. We have been taking baby steps towards environmental responsibility by promoting biodegradable packaging and targeting food wastage with Feeding India. With this development, we are aiming to build a future that creates more tangible value and leaves a lesser carbon footprint. We are working closely with our vendor partners to raise the scale of e-cycle adoption and aim to convert 40 per cent of our fleet to power-assisted bikes within the next two years. The positive feedback from our cycling delivery partners has further strengthened our belief in this movement.”