BIG Ganga brings ‘Ding Dong Dandiya’, Navratri show in Bhojpuri
On the occasion of Navratri, Big Ganga, one of the most preferred Bhojpuri channels, has come forward to give the audience a new experience with Ding Dong Dandiya. The show features the biggest celebrities and musicians of the Bhojpuri industry like Pradeep Pandey, Chintu, Kajal Yadav, Priyanshu Singh, PayasPandit, Ayushi Tiwari, Ayesha Kashyap, Rini Chandra, MamtaRaut, Mohan Rathod, Nisha Dubey, ManoranjanJha, PawanPardeshi, Ravi Pandey, AlkaJha and Setu Singh. One-hour special music and dance show will ring in the festival through the comforts of viewers home.
The show has planned 9-days celebrations with different themes every day. They go like Bollywood Baja ke, Maiye ke Jalsa, Desh Rangila Mera, Music Mix, Bhojpuriya Danka, Bam Bam Bhojpuriya, Lockdown Special, Poorab aur Paschim and culminate with DJ Navratri.
Speaking on the festive line-up, Samrat Ghosh, Cluster Head East, ZEE Entertainment Enterprises Ltd. said, “Staying true to our brand ethos, we have always curated and served our audiences with rooted, relatable and real original content. Ding Dong Dandiya takes forward our commitment to present content that mirrors the region’s sentiment and celebrates it with full gusto. The festival is all the more special as it provides much-needed relief and uplifts the anxious ridden consumer mood. As a brand we have always pushed the entertainment envelope and with first of its kind Navratra show in Bhojpuri we are further defining new horizons for our viewers. We hope that it gives our viewers a chance to enjoy the festivals to the fullest.”
Speaking on the unique offering by the channel, Amarpreet Singh Saini, Business Head, BIG Ganga, and ZEE Biskope said,“The month of Navratri is auspicious and is deeply rooted in the Bhojpuri culture. We have tried to curate the same atmosphere of joy, excitement, and exuberance that the festival witnesses in normal circumstances. We are bringing the best and most revered mix of Bhojpuri and Dandiya songs with foot thumping dance beats and incredible singing. Keeping in line with the ethos of the region, the show is a perfect blend of reverence and celebration so as to cater to the entire range of our wide loyal audience pool. Given its unique and novel nature, we are confident it will be their favourite Navratra indulgence”
The channel has a plan to entertain audiences in festivals like Diwali Carnival, Chhathi Ghate Ganga and Jai ChhathiMayi.