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BIG Ganga Brings Four New Shows For Bihar, Jharkhand And Purvanchal Region

MediaInfoline January 16, 2017

BIG Ganga, the No. 1 regional channel of Bihar, Jharkhand and Purvanchal, with its deep understanding of the socio-cultural fabric of the region brings four new offerings for its viewers. The channel which has always delivered content keeping its audience’s demand in mind is all set to launch four new shows Litti-Chokha, Ganga Sankranti, Buddha and Biraha all in the month of January starting Jan 14.

The travelogue comedy Litti-Chokha, through its episodes will cover cities of Bihar, Jharkhand and Purvanchal to explore its uniqueness including their cuisine, cultural heritage and the local talent. The show will be a viewer favorite given anchoring by quirky regional characters called as Litti and Chokha themselves, who will intersperse the show with regional flavored humor and culture bytes. The half an hour show will be telecast every weekend from January 14 Sat-Sun at 4 pm. The show will also be aired on 92.7 BIG FM’s Ranchi and Jamshedpur stations every Saturday and Sunday at 8 pm. Adding further to its new shows lineup, the channel is coming up with a weekend segment Ganga Sankranti keeping the festivities around Makarsankranti in mind. The two days activity aims to capture the essence of Bhojpuri hip hop and folk music with superstar and local talent. The special segment is scheduled to telecast on January 14 and 15 at 5 pm on BIG Ganga.

The channel is strengthening its mythological line-up with yet another offering Buddha, a historical devotional fiction in Bhojpuri for a greater regional connect. Given Bihar being the land of origin of Buddhism, the fiction show will definitely find high appeal given it’s connect to regional pride amongst viewers. The half an hour show is scheduled to telecast from Monday to Friday starting January 16 at 6:30 pm. Another show Biraha is a nonfiction offering based on the most popular traditional folk song form of the region – ‘Birha’ a combination of mini stories to engage audiences. With this format, the channel has taken up the responsibility of preserving its folk heritage. Featuring regions most reputed and popular Birha singers locked in a tele-challenge to win the most coveted Birha Title, the show will be a crowd puller for sure. The show is scheduled to telecast from 8 pm to 9 pm on Saturday Jan 21 and Sunday, Jan 22.

Speaking on the launch, spokesperson from BIG Ganga said, “At BIG Ganga, we have always strived to produce original content specially tailored towards fulfilling the needs and aspirations of our viewers. Our programming is a result of deep research and an in-depth understanding of the markets we are present in. Within the Hindi heartland, we are catering to audiences with diverse tastes and preferences.Hence by introducing 4 new offerings at one go, we are catering to the deep pockets of the region with multiple genres of content.”

BIG Ganga is distributed across all cable operators across the states of UP, MP and Bihar and spread across the likes of DEN, Digicable, WWIL, Hathway, Darsh and Maurya amongst others and DTH players like Airtel, Dish, Reliance Digital, DD Direct and Videocon.


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