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BIG Ganga launches two romantic shows ‘Tashn-E-Ishq’ and ‘Qubool Hai’

Shreoshree Chakrabarty December 7, 2020
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A channel that has always been at the very forefront in entertaining its audiences with the deeply-rooted and relatable varied content is BIG Ganga. Presenting two new winter offerings full of love and romance, the channel is yet again ready to win the hearts of its viewers. The channel has come up with two new shows ‘Tashn-E-Ishq’ and ‘Qubool Hai’, so as to connect with the viewers especially lovers and newly-married couples who look forward to the winter season as well as romantic content. These shows will be telecasted in the prime-time slots at 6 pm and 7 pm respectively, 7th December onwards from Monday to Sunday.

With a stellar lead and ensemble, each show has a gripping narrative which will mesmerize the audience. Set in the backdrop of Punjab, ‘Tashn-E-Ishq’ revolves around lives and relationships filled with love, betrayal, hatred, rivalry, obsession and avenge. It stars  Sidhant GuptaJasmin Bhasin and Zain Imam. On the other hand, ‘Qubool Hai’ featuring eminent actors such as Karan Singh Grover, Surbhi Jyoti, Vikrant Massey amongst others, is an Indian soap opera bringing out a unique form of love shared among characters against a Muslim backdrop.

Amarpreet Singh Saini, Business Head, BIG Ganga and ZEE Biskope said, “Big Ganga is always sharply connected to the ethos of the region. Onset of winter is marked with romantic alliances as it is also the onset of wedding season in the region. This is a season of companionship, commitments and coming together. Enhancing this spirt of communion the channel is bringing curated offerings to enhance the loving environment that the audience seeks. Looking at the success of our earlier curated offerings we are confident these too will find their cozy connect with our beloved audience.”

Other than this, between 14th -20th Dec the channel will be celebrating Lagan Utsav week. Keeping the wedding season and festive mood in the mind, it will capture the attention of the viewers and cater to their tastes and preferences. To garner the maximum attention of their viewers, the channel will be promoting the shows extensively on their social media platforms. While delivering original and unique content in the best possible manner, as promised, the channel has carved a niche for itself in the general Bhojpuri industry. Some of the successful shows are Kumkum Bhagya and Trikali. Via its new offerings, the channel has been continuously striving to provide the best of content. Through series like New Year special, Faguaa Holi special among others, the channel is aiming to redefine entertainment and original content for its regional audience.

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