COLORS Odia launched its new show Raajnandini. The new dubbed show will focus on women-centric drama, In its endeavor to entertain audiences with compelling stories. Starting 26th July, Raajnandini will air every day at 6 pm and 10 pm.
Raajnandini is the story of two daughters-in-law, Meera and Ahalya. On one hand, Ahalya is the perfect daughter-in-law, while Meera is just the opposite. But what happens when it all falls on Meera to save the house from ruin, especially when no one trusts her? The show focus on her life and her struggles.
Srija Shahin, Programming head, COLORS Odia, said “At COLORS Odia our endeavor is to showcase content that is engaging and thought-provoking. This story focuses on the relationship between two daughters-in-law. We are planning to get the best shows from our network in local language for our audiences and we are confident that our audience will love this story.”
Dubbed content became very popular during lockdown especially because the production of fresh content was a challenge. The viewership for COLORS Odia increased with very distinctive content across genres. The channel recently aired the Rathyatra festival for people to sit at home and have the same flavor. Some of the important rituals like Bahuda Yatra, Suna Besha and Niladri Bije were also aired on the channel.
So, stay tuned and stay entertained only on COLORS Odia starting 26th July!!
COLORS Odia is the first Odia satellite channel launched and aimed at providing quality entertainment to the people of Orissa. Launched on 27th Jan 2002, COLORS Odia (erstwhile ETV Oriya) has enthralled its audience over the years through its engaging shows which are straight out of the inherent rich culture of Odisha. The channel has time and again proved its mettle with the quality of programs, its presentation, and widespread reach. COLORS Odia has played a pivotal role in the introduction of new concepts in the Oriya television space like Telefilms and Events.