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Kaatelal & Sons comes up with campaign Sapno Ka Koi Gender Nahi Hota

Madhushree Chakrabarty November 12, 2020
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For an upcoming show, Kaatelal & Sons, on Sony SAB has released its new campaign, ‘Sapno Ka Koi Gender Nahi Hota’. The campaign features a video starring the lead actresses of the serial, Megha Chakraborty and Jiya Shankar. It challenges the age old gender stereotypes of the world with a message ‘Khol Dimaag Ka Shutter’. The music video is composed by the very popular music producer Mayur Jumani, who also features in the video. This is a 360 degree campaign that will outreach via digital, outdoor, print, a strategic promotional plan with Paytm and Big Bazaar.

The daily soap is inspired by a true story, that narrates a heart warming story about ‘un-gendering’ your dreams. The story is of two sisters, Susheela (Jia Shankar) and Garima (Megha Chakraborty) who, during adversities, take on their father’s ancestral business running a local men’s hair salon in Rohtak. On the other hand their father, Dharampal, (Ashok Lokhande) feels that his business that is named as Kaatelal & Sons, can’t be passed on to his daughters. As per his beliefs, women are not supposed to pursue such profession, but his daughters keep the shop and take it to new heights.

Vaishali Sharma, Head – Marketing & Communications, Sony SAB said, “Kaatelal & Sons is a beautiful and true testament of Sony SAB’s forward-looking approach where we continue to offer shows that have hope and meaning. With Sapno Ka Koi Gender Nahi Hota campaign, we aim at challenging the deep-rooted stereotypes of gender roles in our society. We want to embody this promise not only through our on-air content but also through our marketing campaign that can be entertaining while raising some meaningful questions that can spearhead a change in people’s lives. Khol Dimaag Ka Shutter is a fun musical take on the concept of Kaatelal & Sons with a thought-provoking message. We are encouraging everyone to #ungender their dreams. “

Starring Megha Chakraborty, Jiya Shankar and Ashok Lokhande, Kaatelal & Sons will be telecasted Monday to Friday at 7:30PM only on Sony SAB, starting from November 16, 2020.

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