BIG MAGIC, the light-hearted family entertainment channel from Reliance Broadcast Network Ltd is all set to launch the brand new season of most cherished and loved offering Uff! Yeh Nadaniyaan. On popular demand, the show makes a comeback to the small screen as Phir Yeh Nadaniyaan starting from December 5, Monday to Friday at 7.30 PM. Leading lady Upasana Singh aka Taravanti will bring back the comedy segment with her authoritative yet adorable persona to ensure a whole new laughter riot. To give a glimpse of the show before the actual launch, audience can catch the one hour curtain raiser episode on Sunday, December 4.
Phir Yeh Nadaniyaan is set in the backdrop of Mumbai and revolves around the situational life of 4 key characters namely Tarawanti, her sons Nandu and Pappu and daughter-in law Chandu. Tarawanti a young at heart but dominating Mother-in-law with typical Delhite traits, will entertain the viewers with her comical antics. Elder son Nandu comes across as a daft, aspires to be a writer and is his mom’s favorite due to his honest and innocent nature. The sole bread earner daughter–in-law Chandu dominates her husband and has a bitter-sweet relationship with her mother-in-law. She binds the family like a typical daughter-in-law and adores Pappu like her son. Pappu, the central character and the younger doted son is mischievous, manipulative, a freeloader and aspires to become an actor.
With all the characters sketched in a much relatable yet unique context, the show will entice the viewers as the characters ousted every situation in the new city with their whirlwind shortcuts and quirkiness. The quintessential family show will entertain and engage viewers with dose of humour interpolated with the traditional and cultural change from Delhi to Mumbai in the life of the characters.
Talking about the development, Spokesperson from BIG Magic said, “At BIG MAGIC, we strive to offer content that entertains people. A sense of purpose with a pinch of humor, blended with our strong affinity towards culture, increases the engagement quotient for our audience. Our strong reach backed with research and insightful focus ensures a compelling television program that stays honest to its promise. By bringing back one of our most loved shows, we are offering audiences an entertainment boulevard that will resonate excellently with them yet again.”
Ensuring rib-tickling humor and side-splitting comedy, the all new season will endeavor to offer content for family entertainment, giving them the perfect doze of laughter and leisure.
BIG Magic is available across all DTH players such as Tata Sky, Airtel, Videocon, Dish TV, RelianceDigitalTV along with all cable operators as Hathway, DD Free Dish, Incable, Digicable, DEN, 7 Star, ABS, Siticable, Star Broadband and GTPL amongst others.