Pokémon makes its mark on retail shelves across India


Since its re-launch in May 2014 on Hungama TV, Pokémon has become the buzzword not only among kids but its Pokémon mania on retail shelves too. Dream Theatre Pvt. Ltd, a leading brand management and licensing agency which manages and syndicates Pokémon in India and South Asia is leading the charge to make Pokémon one of the strongest properties in India, in association with The Pokémon Company. Pokémon’s Indian licensees have launched a wide range of products and collections for Spring Summer 2016. Fans will be delighted a huge variety of authentic Pokémon merchandise both in stores and across leading e-tailers.

This year’s Pokémon Spring Summer collection has Back to School which includes School Bags, Pencil Cases, Lunch Boxes, and Stationery. It also has a cool collection cross Kids Apparel,

Swing Scooters and a fantastic range of Camlin’s Pokémon Products comprising sketch pens, mechanical pencils and oil pastels. In addition, grown up fans of Pokémon can lay their hands on some really cool Pokémon phone covers very soon!

Commenting on the new Pokémon Collections, Mr. Jiggy George, Founder and CEO of Dream Theatre Pvt. Ltd said, “Pokémon is on a strong growth trajectory in India and is fast becoming one of the most popular properties. We are thrilled to see the same reflected in the licensing programme in the sheer variety of products available now for fans. Its just the beginning and we are excited to see the programme growing into one of the most sought after programmes in India. We will continue to add new categories and introduce innovative products, so there is lots of excitement in store”.

Masami Tanaka, Corporate Officer,The Pokémon Company adds, “India is a focus market for us and we are pleased with the upsurge of brand Pokémon in India. It’s important for both the viewership and the merchandising business to intersect and grow together. We are now seeing that happen in India.”

This Pokémon Spring Summer collection is available across retail and standalone stores pan-India including Shoppers Stop and Pantaloons, offering products for kids to use at home, play and at school. The collection is also available on all leading online retail portals including Flipkart, Amazon, Snapdeal, Paytm, Jabong, FirstCry and ShopClues.

With price points as attractive as Camlin Pokémon Products which start at INR 15 and go upto INR 30/-, Pokémon games and puzzles starting INR 40/- onwards, school supplies, bags, and scooters price starting onwards INR 149/-, INR 899/- and INR 1599/- respectively and apparel starting INR 299/- onwards, there is something for every Pokémon fan.

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