Raj TV revamps its Prime Time with the launch of five new mega shows
Leading Tamil general entertainment channel, Raj TV has implemented a major revamps with new and refreshing content offering with a launch of an array of new shows in its prime time band, starting from 28th May. As a part of its strategy to refresh its programming line-up, the channel has launched five new exciting shows to meet the growing expectations of the audience.
The list of upcoming new shows comprises five diffrenet gerners of foction shows that will be aired between 7 PM to 9:30 PM. It starts with ‘Kadal Kadanthu Udhyogam’ to be aired at 7.00 PM, following which ‘Gangadharanai Kanoam’ will be telecasted at 7.30 PM, ‘Kannamma’ and ‘Hello Shyamala’ will be aired at 8.01 PM and 8.30 PM respectively and ‘Nalam Nalam Ariya Aaval’ that will be telecasted in the channels’ 9.00 PM time band.
Each show from the list of new launches comes with a diversified plots that co-related with the current days life of a women and how the empowered protoganists of each plots put brave face to and bounce back to her life.
Kadal Kadanthu Udhyogam : The story revolves around an extended family comprising of an aged couple who wants their USA settled son’s family to get back to India and live with him and his daughter’s family. The constant efforts made by the other members of the family and the emotions of love, longing, anger and frustration makes the story interesting.
Gangadharanai Kanoam: Kasthuri, a young widow raises her child Aswini as well educated girl, by crossing many financial struggles, Gangadharan who is also a widower enters as a tenant in Kasthuri’s house, along with his daughter Kavitha. As days pass by the attitude of both the daughters changes and gets greedy about money which makes them feel their respective parents a burden to them. At this juncture something unexpected happens leaving everyone in a state of shock and that is the twist in the story and has to be watched on screen.
Kannamma : The protagonist is a beautiful and intelligent girl is a school dropout due to her poor family situation. Kannamma is made to work in a fashion garment store where she shines and earns everyone’s appreciation. Kannamma gets caught in a delicate situation and in a very crucial and unexpected circumstance in the life of Karthik her boss, she marries him to save his respect & the prestige of his family. However Karthik acts reluctant about this marriage and disrespects his wife. The struggles Kannnamma faces to convince his husband forms the rest of the story
Hello Shyamala : The story revolves around a family with four daughters, out of which the first daughter gets married and expecting her first child. The real drama begins when her mother realizes she is pregnant too. This situation disturbs the rhythm of the family and the way the other members of the family handle the situation is the story.
Nalam Nalam Ariya Aaval : Childhood friends Paari and Sandhya are very close even after getting married and having their own families. In a turn of events, Paari happens to witness a murder and in an attempt to rescue her Sandhya gets trapped by the murderers and is used as a bait to trace Paari. How the childhood friends free themselves from this form the rest of the story.
The channel will also be launching two more shows with extensively rich production values shortly. Both of them will be based on period and fantasy genres and the launch will coincide with the 25th year celebration of the Channel.
Raj TV aims to ascend few setps in the TRP charts with the launch of news shows with refresing concepts. The channel has also charted a 360 degree marketing plan to maximise th reach of new shows among the Tamil audience.