Latest News Advertising, Brand, Television, Radio, Digital-Marketing

Type to search

Daily Soap

Season 2 of Butterflies launched by TTT and is powered by Cornetto

Share

With a reach of 20 million+ per week, India’s celebrated storytelling company TTT launches Season 2 of their much-loved web show, Butterflies. Powered by Cornetto which is launching their newest lip-smacking variant ‘Chokissimo’, Butterflies 2 is bigger, better and full of the flutter of first love. Butterflies 2 comes in collaboration with Mindshare. The latest season weaves the new Cornetto variant seamlessly into the narrative, under its premier films banner, Terribly Tiny Talkies. Cornetto, TTT and the Mindshare Content+ team partnered and came together to create a memorable season.

“Butterflies 2 by TTT is a season of sparkling stories. Our partnership with Cornetto facilitated by Mindshare has helped us tell three exceptional stories of young love. Butterflies is TTT’s flagship IP because it captures the universal emotion of young love. It is joyous and makes for memorable watching, especially in these times”, said Anuj Gosalia, Founder & CEO, TTT.

Created by Sharanya Rajgopal, we’ve pulled out all stops to make this season bigger. Directed by Keyur Shah, this season features a top team of writers, cast and crew. TTT’s films are celebrated across India and the world and we love that a brand like Cornetto can seamlessly fit into and power these stories.

Eventually, it’s the audience that feels the butterflies and it’s a win-win-win for all of us, and the love from over 3 million viewers is both humbling and overwhelming. In 2021, we scale up and work with brands in a more significant way. Can’t wait for our community of 4 million+ to see what we have in store for them.” Gosalia added.

In over 3 episodes, Butterflies 2 brings the stories of 6 people to the forefront. Episode 1 is set in a verdant campus and features Shantanu Maheswari and Rashmi Agdekar as Kartik and Radhika. This story explores how best friends find it hard to confess love to each other. Episode 2 is laced with chemistry and flirtation featuring Amol Parasher and Mukti Mohan as Ishaan and Fiza. They meet for the first time after months of talking over screens. Darsheel Safary and Virti Vaghani feature in episode 3 as Sharan and Mansi, childhood sweethearts. The last episode is a reunion of these two as they spend an afternoon together after 6 years.

At the moment of realisation of love between two people, Cornetto Chokissimo’s soft disc comes in naturally acting as the perfect enabler.

Himanshu Kanwar, General Manager, Ice Creams at Unilever, India, said, ‘For 25 years, Cornetto has been celebrating young, innocent love in India. We are glad to partner with TTT to bring alive these wonderful stories of young love for the launch of our new product, Cornetto Chokissimo. The films have come out beautifully and I’m sure our viewers will enjoy them.’

“Cornetto has always been about the first step, the hesitation to expression and the butterflies that float in before the person you love. While the brand was launching its Cornetto Chokissimo variant, we found it to be the perfect match with ‘Butterflies’ which reflects the same ethos as that of the brand. Chokissimo is a special one, with a soft disc, as soft as a kiss. We are leveraging the product’s soft disc across storylines and speaking to the youth in a language they understand; in their language of love and pop-culture. The show pans out across different age groups of characters but one thing that ties them together, is their love for Cornetto Chokissimo. Stay tuned; for either you’ll crave for some mush or more likely, some Cornetto!” said, Ajay Mehta, Vice President, Content & Partnerships, Mindshare.”

Having worked with 200+ global brands, TTT has been the frontrunner for original and premium content in India. With every new release, TTT continues to pave the wave for modern-day storytelling.

Tags:

Leave a Comment

Your email address will not be published. Required fields are marked *

seventeen − 16 =