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Viacom18 brings Gandhi’s journey with cine-play ‘Yugpurush’

MediaInfoline November 7, 2019
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The year 2019 marks the 150th birth anniversary of the revolutionary leader Mahatma Gandhiji. Celebrating Gandhi’s timeless principles of truth, non-violence, simplicity and self-reliance, Viacom18 is bringing the award-winning play ‘Yugpurush’ on Sunday, 10th November at 9AM on COLORS, COLORS Marathi, COLORS Gujarati, COLORS Bangla, COLORS Tamil, COLORS Super, COLORS Odia, COLORS Infinity and MTV. The show will also be available on VOOT for the entire day of 10th November.

In order to reverberate the values that Gandhiji imbibed from Shrimad Rajchandraji – the great Indian saint, poet, philosopher and spiritual luminary, Shrimad Rajchandra Mission Dharampur has produced a magnificent biographical play, ‘Yugpurush- Mahatma’s Mahatma’, under the guidance of its founder Pujya Gurudevshri Rakeshbhai. This play has been re-created for television in a cine-play format with original dialogues and cast for all 7 languages.

Speaking about the play, Sudhanshu Vats, Group CEO & MD, Viacom18 said, “As a media & entertainment network, it is our endeavour to bring every story to its audience and every audience to its story. This is a very special story for all Indians and needs to be told to young India. Gandhiji has motivated generations of people across the world and with ‘Yugpurush’ we are bringing the story of his journey from being a young barrister to Mahatma.”

The Play is a heart-touching portrayal of the untold and profound relationship between Mahatma Gandhiji and his spiritual mentor Shrimad Rajchandraji. This theatrical tribute received an astounding response, as it was performed in 312 cities across the world, completing 1062 shows in 7 languages in a short span of 1 year, running to full houses and standing ovations. The play won several prestigious awards including the Dadasaheb Phalke Excellence Award 2017 for ‘Best Drama’, the 16th Annual Transmedia Screen and Stage Awards and two distinct entries in the Limca Book of Records. ‘Yugpurush’ the play was also the first Indian event to be staged at the prestigious Dolby Theatre in Hollywood, LA where the world-famous Oscars Awards Ceremony are held.

Mr. Abhay Jasani, President, Shrimad Rajchandra Mission Dharampur, said “We are fortunate to partner with one of the leading entertainment networks such as Viacom18, that defines entertainment by touching the lives of people through its programmes. The National premier of ‘Yugpurush’ is one such initiative by Viacom18 that will truly impact the viewers positively.”

This nationwide telecast, on the auspicious occasion of the 152nd birth anniversary of Shrimad Rajchandraji, will take place on 10th November, 2019 at 9 AM (IST) on across the Viacom18 network including – COLORS, COLORS Gujarati, COLORS Marathi, COLORS Bangla, COLORS Super, COLORS Tamil, COLORS Odia, COLORS Infinity, MTV as well as VOOT. ‘Yugpurush- Mahatma’s Mahatma’ has been specially curated to suit the digital space, making it a visual treat for all ages and cultures.

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