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Zing brings yet another season of Pyaar Tune Kya Kiya on public demand

Shreoshree Chakrabarty October 19, 2020
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Gen Z’s favourite show Pyaar Tune Kya Kiya has always managed to portray relatable love stories and has been greatly accepted amongst its audience. Hence, after a successful run of 10 seasons for over 6 years, here’s a comeback of the beloved show with an all-new season 11.

With the emotional love stories, straight from the viewer’s life, and their experiences, the show has built an enduring relationship with the audience for the past 10 seasons. The various themes that have been explored earlier are first love, the meaning of love, the experience of falling in love, etc. The new theme for this season is confusion in love. Gen Z is always in need to understand the confusion that comes with love and with strong consumer insight, the show caters to help their young audience ways to navigate through these situations. In order to understand love and its complications in this generation, the season goes through a myriad of situations. The promo of the season beautifully captures the confused emotion in the lives of these youngsters. The sentiments of the youth writing an open letter to love and expressing their inner dilemma, the promo called “Dear Love” is represented aptly.

Mr. Pankaj Balhara, Dy. Business Head, Music Cluster, ZEEL said, “Pyaar Tune Kya Kiya has a legacy of six years and the stories have always connected with the sentiment of youth. This new season promises to showcase what love means to this new generation. Our audience understanding also indicated that the youth understands themselves and their problems better with such relatable content which gradually helps them navigate their lives.”  

The heartwarming requests to Zing by fans left the makers with no choice, other than give into the love, the requests, DMs, comments and the announcement of the show’s return on Zing’s Social Media handles with the release of a digital video. Zing launched the new season’s promo, soon after the release of the video.

Explore love – a simple word but a complicated feeling, in the new season of Pyaar Tune Kya Kiya co-powered by Yamaha Fascino 125 Fi and Vicks Cough drop, Starts October 24th, Saturday, 7 PM only on Zing. 

You can watch the promo here

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