Zing TV has launched the newest season of its flagship show Pyaar Tune Kya Kiya, which has been running for 6 years and 10 seasons. This new season is in collaboration with a homegrown sanitary pad brand, Paree, and will aim at raising awareness about the levels of menstrual hygiene and also to reduce the reticence & creating more progressive conversations related to this topic among the youth.
The series successfully captures the true emotions of the protagonists having conversations on periods and the cramps, PMS, and the discomfort of heavy flow that a woman has to endure during her periods. The environment, that has been created through the show represents the progressive approach towards periods.
Welcoming Paree on the show, Ashish Sehgal, Chief Growth Officer, ZEEL said, “We are delighted to associate with Paree for this season of Zing’s flagship property – Pyaar Tune Kya Kiya – a show which has received immense love from the youth over the last 6 years & 10 seasons. This association attempts at raising awareness levels on menstrual hygiene issues and reducing inhibitions among the youth, resulting in much-needed, progressive conversations on the topic and is a great example of the value that Zee delivers through its unmatched customer-centric solutions.”
“Pyaar Tune Kya Kiya is a show that is attuned to the pulse of the young generation. Similarly, we at Paree understand the many avatars of modern Indian women and bring products that make a positive difference in her life. So, this association is a coming together of two such voices to present a progressive take on menstruation.” said Sahil Dharia, Founder and CEO, Paree.
The new season of Pyar Tune Kya Kiya is a 15 episode show and Paree has been integrated into 5 episodes with different love stories. Every episode is an hour-long and airs every Saturday at 7 pm on Zing TV.