ACCA launches ‘The Future is in the Curriculum’ campaign

ACCA launches ‘The Future is in the Curriculum’ campaign

The global body for professional accountants, ACCA (the Association of Chartered Certified Accountants) has launched ‘The Future is in the Curriculum’ campaign which aims to help students be future-ready in an ever-evolving world of accounts and finance.

With the emergence of new technologies, accounting tasks are increasingly becoming automated. Young finance and accountancy professionals must not only possess all the necessary technical and communication skills but also have the necessary knowledge to apply technology-related solutions at the workplace.

A key asset for the campaign is the acapella video which has been created by the band Aflatunes, an ensemble made up of artists from diverse backgrounds with the collective idea of making music using only vocals and without using any instruments. Aflatunes bring an unusual concept of an organic no instruments band, where the serene musicality of acapella meets the street-forged vocal art of beatbox. The video was produced by Schbang, a digital marketing agency while the overall concept for the Future is in the Curriculum campaign was conceived by creative agency, Ideas@work.

Pooja Seth, Head of Marketing- India, ACCA says, “ACCA believes this idea is a great way to communicate our campaign theme focused on getting students future-ready in an ever-evolving world of accounts and finance to the Generation Z audience. The acapella track focuses on empowering students with an optimistic lyric set, and will resonate well with Generation Z.”

The acapella video has gone live on ACCA India’s social media handles and is also being dubbed in Malayalam and Tamil.




To learn more about the Future is in the Curriculum campaign please visit here.

About ACCA: ACCA (the Association of Chartered Certified Accountants) is the global professional body for professional accountants.

We’re a thriving global community of 233,000 members and 536,000 future members based in 178 countries and regions, who work across a wide range of sectors and industries. We uphold the highest professional and ethical values.

We offer everyone everywhere the opportunity to experience a rewarding career in accountancy, finance and management. Our qualifications and learning opportunities develop strategic business leaders, forward-thinking professionals with the financial, business and digital expertise essential for the creation of sustainable organisations and flourishing societies.

Since 1904, being a force for the public good has been embedded in our purpose. In December 2020, we made commitments to the UN Sustainable Development Goals which we are measuring and will report on in our annual integrated report.

We believe that accountancy is a cornerstone profession of society and is vital in helping economies, organisations and individuals to grow and prosper. It does this by creating robust trusted financial and business management, combating corruption, ensuring organisations are managed ethically, driving sustainability, and providing rewarding career opportunities.

And through our cutting-edge research, we lead the profession by answering today’s questions and preparing for the future. We’re a not-for-profit organisation. Find out more here.

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