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AESL unveils new ad on Aakash National Talent Hunt Exam 2020

Madhushree Chakrabarty December 2, 2020
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Aakash Educational Services Ltd. (AESL) unveils its TV commercial on Aakash National Talent Hunt Exam (ANTHE 2020)its flagship national scholarship exam, on all main channels in different languages throughout the country.

Through this commercial, AESL aims to invite more students to enroll into the Aakash National Talent Hunt Exam. Also, to make the parents and students inform about the reason behind conducting national level exams like Aakash National Talent Hunt Exam. This exam provides an opportunity to get 100% scholarships to deserving students, so that they can achieve their dreams of becoming doctors and engineers. The students from Class VII to Class XII can enroll for this scholarship exam.

The objective of this TVC is to build brand awareness and supporting retail marketing to drive consumer traffic. The advertisement will also be supported with a print campaign all across the country.

The TVC shows a young boy, who is motivating other students to realise the importance of appearing for a national scholarship exam. Through the commercial AESL wants to show that how one should not stop appearing for the examination despite having to live in current unprecedented situation. The institution is taking care of all the uncertainties and following every step to make sure the examination occurs successfully, hassle free and smoothly for the aspirants.

Commenting on the launch of the TV Commercial, Mr. Aakash Chaudhry, Managing Director of Aakash Educational Services Limited (AESL)said, “The campaign will be aired on TV as well on Digital channels, which will not only give it a mass outreach but will also help in engaging with students on the online platform. To add to the impact, the advertisement also focuses on how ANTHE going digital will help students overcome the Covid-19 related challenges and how AESL is ensuring that no hindrances should come between the aspirants and their dreams.”

Watch the TVC here.

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