The Delhi School of Communication (DSC) invites applications for its XXVIIIth Post Graduate Programme in Communication (PGDPC). This integrated programme leads to the awarding of the prestigious PGDPC (Post Graduate Diploma Programme in Communication), along with a Masters in Journalism and Mass Communication (MA JMC)*. The programme also leads to the awarding of two short term certifications from the Media and Entertainment Skill Council of India.
Founded in 1995, today the Integrated Marketing Communication programme is considered one of the top line communication programmes in India and is the most sought-after amongst Post Graduate students. The DSC programme covers all the relevant subjects and three specialisations, namely Advertising and Entertainment Management; Marketing and Digital; Public Relations and Journalism. DSC was started by a group of industry leaders and academicians, who felt a need to align academics with industry requirements.
Industry exposure via internship is an integral part of the programme. Students are provided in-course internships and apprenticeship upto 6 months. And, during internship/apprenticeship, students can also earn attractive stipends alongside valuable work experience. All the placements vis.a.vis Internships and Apprenticeships are done by the school. This on-the-job work experience and mentorship under the faculty, who are industry experts ensure job placement in leading agencies such as JWT, Edelman, MSL, The Glitch, Contract Advertising, Genesis BM, Perfect Relations, McCann Erikson, Havas Media, Mudra amongst world’s top Advertising, PR, Media agencies.
During the course, students can also avail of scholarships to the tune of Rs 80,000 to Rs 1 lakh. Admissions scholarships are available to selected candidates, who have to write a critique on the allotted topic within the given timeframe.
During the programme, semesterly scholarships are also offered to those excelling in academics and internships, both.
Eligibility for the programme:
- Graduates or those graduating by July 2022, are eligible to apply for the programme. Application forms may be filled online.
- Work experience is preferred though not mandatory.
For admission to Delhi School of Communication, students have to clear either the MAT/CAT examination or DSC’s internal Admission Test. The DSC admission test is of 1½ hrs duration, focuses on basic reasoning, logic, and creative writing skills, in addition to basic knowledge of Advertising and Media. After that, a candidate needs to take a ½ hr Psychological Test, designed to assess a candidate’s creative writing skills and emotional quotient. This year, both the Internal Exam and Psychological Test are available online. Personal Interview is the third and final step towards obtaining admission to PGDPC. The Personality Interview is the main criteria for selection to DSC and carries maximum weightage as well.