NSDC and WhatsApp launch Digital Skill Champions Program

Digital Skill Champions Program aims to train India’s youth on digital skills

The National Skill Development Corporation (NSDC) and WhatsApp announced an alliance to launch the Digital Skill Champions Program that aims to train India’s youth on digital skills, to make them employment ready.

The program would be coached to imbibe digital and online skills to the school and university students that would culminate with WhatsApp and NSDC awarding ‘Digital Skill Champions’ certification. The course is based on a module format that is comprehensive and intensive in imparting knowledge about important aspects of the online ecosystem. And also, equipping the students with technology-based learning on campuses across tier 3 and 4 towns and cities throughout the country.

The partnership identifies two broad areas of collaboration viz., WhatsApp Digital Skills Academy and Pradhan Mantri Kaushal Kendra (PMKK) and WhatsApp Business App Training sessions.

WhatsApp Digital Skills Academy: Young adults from tier 3 and 4 cities will be trained on critical aspects of digital safety and online privacy. These digital academies will deliver safe technology-based learning among the youth and train them on taking charge of their safety online as they embark on their professional journeys. The initiative will commence with a pilot across 50 campuses in five states, namely Andhra Pradesh, Rajasthan, Karnataka, Madhya Pradesh, and Tamil Nadu. The program will be imparted through WhatsApp’s project implementation partner- InfiSpark.

PMKK and WhatsApp Business App Training: WhatsApp will conduct training sessions to familiarise Pradhan Mantri Kaushal Kendra trainers with the WhatsApp Business app. The training will cover modules on leveraging the benefits of the WhatsApp Business app and making small business entrepreneurship aspirational for young skill seekers. The trained Pradhan Mantri Kaushal Kendra community cadres will further manage and administer the WhatsApp Business app training to youth aspiring to become small business entrepreneurs.

Announcing the program, Dr. Manish Kumar, Managing Director and Chief Executive Officer, National Skill Development Corporation (NSDC) said, “In a rapidly evolving digital world, NSDC aims to extend scope of virtual learning for youth across India.  It aims to empower youth with new-age skills to make them employable and more productive in their work environment.”

Talking about the partnership, Mr. Shivanth Thukral, Director – Public Policy, WhatsApp- India said, We are honored to be a part of NSDC’s mission to skill India and to take shop floor readiness training to the last mile. As India embraces digital innovation and entrepreneurship, it is imperative that the youth today are made aware of and educated about how they can upskill themselves and take charge of their presence online. At WhatsApp, we believe that online safety and privacy are vital drivers to a progressive digital society. Through this partnership, we are committed to enhance the digital skills of the aspiring entrepreneurs and empower the youth of our country to create a safe digital environment for all.”

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