India’s largest smartphone and consumer electronics brand, Samsung India launched a CSR initiative, Samsung DOST (Digital & Offline Skills Training). The initiative is aimed at making 50,000 youth job-ready for the electronics retail sector over the next few years.
Samsung has partnered with National Skill Development Corporation (NSDC), India’s premier skill development organization, to execute the program through its nationwide skills training centres. Samsung DOST will be the biggest skills training program in the electronics sector.
Leading the consumer electronics and smartphones space, Samsung has been India’s committed partner for the last 25 years with strategic investments in manufacturing, R&D, retail and community development. Samsung has set up the world’s largest mobile factory in Noida. The brand is a key player in the government’s large-scale electronics manufacturing push and is expected to create an important number of job opportunities for youth in manufacturing as well as the retail sector.
Samsung has signed a Memorandum of Understanding with NSDC for the ‘Samsung DOST’ program, considering the potential of employment generation post skill training. Under that Memorandum of Understanding, youth will receive 200 hours of blended classroom and online training, followed by on-the-job training (OJT) at Samsung retail stores, of five months. They will also be paid a monthly stipend at par with industry standards. This will help the youth acquire new competencies and skills needed for jobs in India’s fast-growing electronics retail environment.
Mr Ken Kang, President & CEO, Samsung Southwest Asia said: “Samsung has been India’s committed partner over the last 25 years, and has contributed to people and communities across India through its citizenship programs. The Samsung DOST program is aligned to the Government of India’s Skill India initiative and is an embodiment of our vision of #PoweringDigitalIndia that seeks to empower the next generation of young India. With this new program, we aim to close the skills and employability gap among youth in the country, helping them find jobs in the fast-growing electronics retail sector.”