Seekho has launched an AI-constructed ad campaign for its innovative product ‘SuperDegree’ to prepare India’s next generation of graduates for a future shaped by generative AI. The campaign blends technology and learning by using AI to create avatars of Indian luminaries like Mahendra Singh Dhoni and Jawaharlal Nehru.
Our Analysis and Commentary
Seekho’s AI-built Ad Campaign Revolutionizes Higher Education in India
Seekho has made a revolutionary move by launching a fully AI-built ad campaign for its innovative product, ‘SuperDegree’, which highlights the need to prepare India’s next generation of graduates for a future shaped by generative AI. With the changing landscape of technology and industry, it is important to reimagine the education sector, and Seekho has taken an important step in achieving this through technology.
The SuperDegree reflects Seekho’s tech-first approach and is designed to align India’s colleges, students, and recruiters. It offers a blend of classroom instruction, experiential learning, and AI-powered app-based study that prepares students for the job market. The AI constructed campaign is a unique blend of India’s past and future, as it draws from the persona of India’s icons and visionaries like Mahendra Singh Dhoni, Mahatma Gandhi, Ratan Tata, Abdul Kalam, and Jawaharlal Nehru. This campaign showcases Seekho’s commitment to transform higher education and make learning relevant in today’s world.
Seekho’s 3-step plan to upgrade India’s education system is commendable. The re-designed courseware, validated by India’s top 1000 companies, replaces rote learning with learn-by-doing. Furthermore, augmenting offline education with on-demand education makes it accessible to everyone, and the campaign showcases this in a unique way. The use of GPT 4.0 for strategy and copy, MidJourney for static imagery, Runway ML for video clips, and Eleven Labs for AI audio generation has enabled Seekho to create an advertisement without the need for an extensive team of writers, editors, designers, or other ad film makers.
Seekho’s approach is inspiring, and it will have a significant impact on the edtech industry. By embracing technology, Seekho has revolutionized the learning experience and created a new benchmark for other edtech companies in India. The campaign showcases the potential of AI in creating innovative campaigns, and it is likely to inspire others to follow suit.
In conclusion, Seekho’s AI-built ad campaign revolutionizes higher education in India, and it is commendable. The SuperDegree mirrors the ethos of the AI campaign, which is a unique blend of India’s past and future. The approach of using AI to create avatars of Indian luminaries is inspiring, and it draws attention to the characteristics that will equip today’s students for the world of tomorrow. Seekho’s mission to transform higher education through technology is on the right track, and this campaign will inspire others to take a similar approach in the edtech industry.
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Seekho Launches India’s First AI-built Ad Campaign for Higher Education
In a radical departure from traditional marketing, Seekho has unveiled an AI-constructed campaign around its innovative product, ‘SuperDegree’. Seekho’s fully AI-built ad campaign highlights the need to prepare India’s next generation of graduates for a future shaped by generative AI. Seekho’s Super Degree mirrors the ethos of the AI campaign – innovatively blending technology and learning. Developed in line with top Indian recruiters’ expectations, it is a fusion of classroom instruction, experiential learning, and AI-powered app-based study. This ensures that students are effectively prepared for the job market.
The ‘SuperDegree’ campaign is a nod to Seekho’s tech-first ethos. The campaign is striking in how it draws from the persona of India’s icons and visionaries — from Aryabhatta to Mahendra Singh Dhoni — and juxtaposes that onto a future-focused college degree. The Super Degree AI ad-campaign is a unique blend of India’s past and future. By using AI to create avatars of Indian luminaries like Mahendra Singh Dhoni, Mahatma Gandhi, Ratan Tata, Abdul Kalam, and Jawaharlal Nehru. Seekho draws attention to the characteristics that will equip today’s students for the world of tomorrow. The AI campaign was realised using GPT 4.0 for strategy and copy, MidJourney for static imagery, Runway ML for video clips, and Eleven Labs for AI audio generation. Leveraging these AI platforms enabled generation of the advertisement without the need for an extensive team of writers, editors, designers or other ad film makers for Seekho.
The problem Seekho is out to solve is bigger. It’s the need to completely reimagine India’s 100+ year old education system, so the nation’s graduates stay relevant. For this, Seekho wants to align India’s colleges, students, and recruiters. Seekho’s 3-step plan to upgrade India’s education system is: 1. Re-design courseware, validated by India’s top 1000 companies. #SeekhoJoKaamAaye 2. Replace rote learning with learn-by-doing. #KarkeSeekho 3. Augment offline education with on-demand education. #KabhiBhiSeekho Seekho’s AI ad campaign is the first example of an edtech ditching the traditional human-driven campaign process. The broader edtech community in India is likely to follow suit.
“We’re redefining not just how we market, but also how we teach. This AI-led campaign showcases our mission to transform higher education through technology,” shared Arihant Jain, Co-founder of Seekho.
