India’s leading short format video app, Mitron partners together MyGov to show exclusive Live of the Hon’ble Prime Minister Narendra Modi’s Pariksha Pe Charcha initiative. The event is scheduled to go live on April 7 at 7 PM, where the winners of the Pariksha Pe Charcha 2021 Competition will engage with the Prime Minister virtually and seek advice on stress management during exams.
The Pariksha Pe Charcha 2021 initiative was uncovered in March 2021 and is a part of the larger movement by the PM to create a stress-free environment for the students appearing for their board exams. As a part of the initiative, MyGov and Mitron let the citizens share their questions through short videos with the honorable Prime Minister Shri Narendra Modi. Mitron influencers including the parents, students, and teachers upload videos that talking about the program and creating awareness about stress management.
Commenting on the campaign, Nisha Pokhriyal, Vice President – Marketing, Mitron said: “We are immensely proud to tie up with MyGov to run this exciting campaign that provides (students) with the opportunity to digitally engage with PM Modi. Through this program, our endeavor is to allow maximum citizens from across the nation to easily view and make the most of the opportunity. It’s interesting to see how parents, teachers, and students have adapted to a new style of teaching during the pandemic. This initiative will further strengthen the focus on students’ well-being via knowledge sharing videos on a wide array of topics associated with education management and stress management.”
Below are a few videos created by the Mitron users:
A short-format video app, Mitron TV was launched in April 2020. The app enables users to upload, view, share and create one-minute videos. The ‘Made in India’ app was founded by two young entrepreneurs Anish Khandelwal and Shivank Agarwal.