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Westland Publications Pvt. Ltd. announces Red Panda

MediaInfoline November 20, 2019

On the occasion of Children’s Day, Westland Publications Private Limited (an Amazon company) announced the launch of a children’s publishing programme under the imprint Red Panda. This brand-new imprint will publish a range of books for children of different ages, in many genres, including fiction, non-fiction, picture books, activity books and young adult fiction.

Commenting on the name of the imprint, its publisher Vidhi Bhargava said, ‘There are less than 10,000 Red Pandas left in the wild in India, primarily in Sikkim and Arunachal Pradesh. Our books will carry little snippets and factoids about endangered Indian species in an attempt to spread awareness and combine storytelling with information— a key tenet of our publishing for children. And, of course, it helps that the Red Panda is not only charismatic, it’s also skilful and resilient—just like the kids we hope will read our books!’

The imprint will launch with Happy Birthday, World!, a picture book for young readers four years and above, by India’s most loved children’s writer Ruskin Bond in collaboration with artist Maya Ramaswamy. Also on their way to press are innovative picture books on India, picture biographies that introduce children to contemporary icons of science and sport, and translations from Indian languages, including a delightful cameo by Perumal Murugan’s beloved black goat, Poonachi. The YA list is anchored by A Flight of the Arconaut, a bold, exhilarating steampunk adventure by Sophia Khan, and Gravepyres School for the Recently Deceased, Anita Roy’s vividly imagined and emotionally complex journey into a Land beyond the Living.

‘Red Panda adds a new and exciting dimension to our publishing in India and, in some ways, completes the circle for us. We hope these books will be read and loved by young readers as well as by their parents and educators,’ said Gautam Padmanabhan, CEO, Westland.

Red Panda books will be available in online and offline bookstores starting January 2020.


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