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Whisper to educate 90 lakh school girls with #KeepGirlsInSchool campaign

Shreoshree Chakrabarty March 23, 2021
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Whisper runs the #KeepGirlsInSchool campaign in collaboration with UNESCO and movie star Bhumi Pednekar to aware and educate young girls on Menstruation who are compelled to drop out at the onset of puberty. Through the campaign, Whisper is looking forward to helping 90 lakh school girls to provide them with education on menstruation and protection.

People from India have joined the campaign to protect girls from dropping out of school as they reach puberty due to a lack of adequate awareness and education.

Whisper is India’s leading feminine care brand and it is developing a period and puberty education module in partnership with UNESCO which will be integrated into the school curriculum. Earlier, Whisper came up with the petition to integrate a period and puberty education module in the school curriculum which was supported by almost 10 lakh people across the country.

The #KeepGirlsInSchool movement was mobilized to raise awareness and impact young girls and it reached over 5.5 crore people. Bhumi Pednekar and other prominent personalities became the collective voice of the 2.3 crore girls whose dreams remain unfulfilled.

Sharing her excitement on having a positive impact on girls’ futures, Bhumi Pednekar said, “Having closely worked with Whisper and UNESCO for their #KeepGirlsInSchool movement, I have personally seen how confident young girls are once they understand periods and how to manage them. Being a part of this change and seeing them rediscover their confidence and zeal is quite overwhelming. It took me back to my adolescent years that were filled with dreams and ambition that education empowered me to achieve. Reaching over 5.5 crore people and helping keep 90 lakh girls in school to fulfill their dreams is extraordinary. Prioritizing period education and protection is the key to ensuring more and more girls continue to stay in school. It was inspirational to see how, together, we can help shape the foundational years of our future generations.”

Eric Falt, Director and UNESCO Representative to Bhutan, India, Maldives and Sri Lanka, said, “Managing menstruation with safety, dignity and comfort is essential to ensure gender equality, good health, quality education, and related human rights. In order to achieve these goals, it is imperative that all children and young people have access to age-appropriate comprehensive puberty education and a supportive environment at home and in schools. UNESCO and Whisper are committed to work with the education sector, civil society and other partners to ensure that everyone has access to puberty education and menstrual hygiene management resources. I am positive that the impact we have seen through the #KeepGirlsInSchool movement will only grow multifold in our partnership with Whisper.”

Chetna Soni, Category Leader – Feminine Care, P&G Indian sub-continent, said on the success of the campaign, “Economic emancipation of women starts with education. Whisper, being a force for female good, is committed to ensuring that all girls can confidently go to school even during their periods and continue pursuing their dreams. #KeepGirlsInSchool started as a campaign to drive awareness about the issue of girls dropping out of school at puberty, and stop girls from giving up on a life full of possibilities that education can unlock for them. It is heart-warming to see that it has transformed into a national movement for girl child education and empowerment. We are a brand that puts purpose at the heart of its functioning and that has resonated with the citizens of India. Our aim is to enable this change at a grassroot level, which is why we are working with UNESCO to integrate our period education module as part of school curriculum. We need to work together to change what periods represent to many – from shame to strength and pride; and we are proud to be leading this change.”

Whisper, as a brand is engaged with people on a grassroots level to make menstrual hygiene a priority in the country. It has worked consistently in the past 30 years and reached out to more than 4 crore girls on periods and their hygienic management through their flagship Mother-Daughter menstrual hygiene awareness program. Through the ongoing campaign, it is looking forward to impacting over 2.3 crore girls in the next three years.

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