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70,000 euphoric people in Aurangabad witnessed live Lokmat Rock On Concert

MediaInfoline November 4, 2016
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Tata Gold presents ‘Lokmat Rock On Concert’ powered by MK Construction and E-Rides. Lokmat, Maharashtra’s and Goa’s No 1 newspaper organised an epic musical event that witnessed over 70,000 people cheering the artists and performers Farhan Akhtar, Shradha Kapoor, Arjun Rampal and Purab Kohli in Aurangabad. The actors also met some lucky winners as meet and greet, clicking selfies and later enthralled the euphoric audience of all age groups especially youth and college goers who were eagerly waiting in a queue long before the event actually began.

Speaking on the occasion, Mr. Rishi Darda, Editorial & Joint Managing Director, Lokmat Media Pvt. Ltd, “Cities like Aurangabad are growingly getting more urban and 70,000 people showing up for a Rock concert shows the immense potential of tier 2 and tier 3 towns. It also shows the strength of Lokmat and how well it connects with its audience.”

Commenting on the event, Mr. Aniruddha Hajare, Vice President & Business Head, Events & Activations, Lokmat Media Pvt. Ltd, “This event has been historic as a result of its overwhelming response. It’s our commitment to bring exciting and entertaining national level content to other prominent towns across Maharashtra enabled by our widespread reach. It provided a fitting opportunity for our partners being able to target up to 70,000 people in one single event.”

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