9X Jalwa launches Jalwa #10YEARCHALLENGE
9X Jalwa, the Bollywood hits music channel by 9X Media, has created Jalwa #10YEARCHALLENGE, a unique property that showcases the songs of Bollywood stars from past to present. Jalwa #10YEARCHALLENGE will feature stars such as Aamir Khan, Aishwariya Rai, Kajol, Akshay Kumar, Salman Khan, ShahRukh Khan, Hrithik Roshan and many more through 10 years.
Commenting on the initiative, Mr. Abbas Syed, Programming Head 9X Jalwa said, “The #10YearChallenge has gone so viral on social media, it even became a meme. Celebrities, musicians started using the hashtag to show the changes they have gone through in past 10years. Since Jalwa’s vast, music library is uniquely curated and its music blocks created around Bollywood stars and their super hit tracks, we thought of creating the Jalwa #10YEARCHALLENGE. This unique music property captures the journey of Bollywood stars through their songs across a decade. We are confident that 9X Jalwa #10YEARCHALLENGE will resonate with the music lovers and Bollywood fans across all age groups.”
Jalwa #10YEARCHALLENGE is promoted across social media and digital platforms of 9X Jalwa.