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aha unveils 52 originals on its Diwali 2020-2021 programming line-up

Madhushree Chakrabarty December 14, 2020
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aha, a 100% Telegu OTT platform, has revealed its Diwali 2020-2021 programming line-up featuring 52 originals. All these originals are helmed by the excellent filmmakers of the Telegu industry and the content slate will range from original web shows, blockbuster movies, talk shows, docudramas and blockbuster movies. Currently, aha has 7 million app downloads and a strong user base of 20 million Telegu speaking audiences and all its originals are for all age groups and genders.

The Telegu content OTT platform brought in superstar Allu Arjun as its brand ambassador. Extending its objective of becoming the go-to destination for Telegu contents it has also onboarded respectable directors of the Telegu entertainment industry, such as Harish Shankar, Sukumar, Vamshi Paidipally, Surender Reddy, Nandini Reddy, Dr Sailesh, Praveen Sattaru, VenuUdugula,Pawan Kumar, Sagar Chandra, Sudheer Varma, Vidya Sagar, Ranga Yali, Pranav Pingle Reddy, Pallavi Gangireddy, Uday Gurrala, etc. to team up with the famous actors from the industry. Lately, the platform also has launched a very famous talk shows like Sam Jam hosted by star actor Samantha Akkineni, The Viral Fever (TVF)’s original web series Permanent Roommates’ Telugu remake CommitMental, MaaVinthaGaadhaVinuma, Anaganaga O Athidhi as its festive offering. All these shoes opened to a huge response from critics and audience alike.

Some of the coming soon projects are such as 11th Hour which features actress Tamannaah Bhatia, Baahubali producers Arka Media’s Anya’s Tutorial, Sooper Over, Maidanam, Maze, Beyond Textbook, KudiYedamaithe, In the Name of God, Thodelu, Rudraveena and Qubool Hai, well-known producer Swapna Dutt’s Kambalapalli Kathalu, etc.

Sharing his thoughts, Ramu Rao Jupally, Promoteraha, said, “In a short span of time, aha has grown to be recognized as a game changer in the Telugu entertainment industry. Today, the OTT industry is one of the fastest-growing markets which is expected to grow at a CAGR of 28.6 percent for the next four years as per the PwC report. With over 50 million Telugu content consumers across both Telugu states, we believe the market potential is huge. We are confident that the line-up featuring the biggest names in the industry will offer our audiences to enjoy through relatable and entertaining content.” 

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