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ALTBalaji continues to be one of the top 3 grossing on Google Play Store

MediaInfoline April 4, 2020
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With the world at a standstill and everyone locked down inside their homes, one thing which has seen a surge is the time audiences are spending consuming content on the internet. With limited entertainment options at hand, people are inclining towards OTT platforms to spend their time at home. Keeping the entertainment quotient high, ALTBalaji, the homegrown OTT platform, has come to everyone’s rescue by immersing audiences via their diverse bouquet of originals. Its soaring popularity has resulted in the ALTBalaji app, being one of the top 3 grossing app in the OTT category.

Owing to its quality content for the masses, ALTBalaji has gone to emerge as the one-stop destination for original and exclusive web series in a short period. With its acclaimed web-series like Mentalhood, Apharan, The Test Case, Bose Dead/Alive, Home, Haq Se, Baarish among others, the platform has something for every audience. With a strong content library that features 60+ originals, the app is currently among the top-grossing apps on the play store.

With a plethora of diverse content spanning across multiple genres, ALTBalaji has something for everyone. A few shows from ALTBalaji including Kehne Ko Humsafar Hai, Karrle Tu Bhi Mohabbat and Baarish are also being telecasted on Zee TV.

The latest offering of ALTBalaji’s Mentalhood, which featured a talented pool of actors like Karisma Kapoor, Dino Morea, Sandhya Mridul, Sanjay Suri, Shruti Seth, Shilpa Shukla, and Tillotama Shome, is rated 8.8 on IMDb. Loved immensely by parents, the show’s popularity has resulted in audiences demanding a second season. Bose Dead/Alive, a cult classic which featured a powerhouse of talent like Rajkummar Rao in the lead, received an IBDB rating 9.1 whereas The Test Case, starring Nimrat Kaur, is rated 8.6 at IMDb. Other loved shows on the platform include Broken But Beautiful and Apharan, which are rated 9.1 and 8.4 respectively on IMDb, both shows that won accolades aplenty.

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