Amazon is creating a video entertainment marketplace in India

Amazon launches Prime Video Channels in India from 24th September

Amazon launches Prime Video Channels in India from 24th September. It will provide Prime members with access and a seamless experience to a distinctive slate of content from a diverse set of popular video streaming services. 

The platform will give Prime members the option to watch local and global binge-worthy content including thousands of movies, shows, documentaries, reality TV, etc., from eight video-streaming services including Lionsgate Play, discovery+, DocuBay, MUBI, Eros Now, hoichoi, ShortsTV and manoramaMAX – each accessible with respective add-on subscriptions.

At Amazon, we have always focused on improving access, experience and selection for our customers,” said Gaurav Gandhi, Country Manager, Amazon Prime Video, India. “Over the last 4 years, we have continuously strived to entertain and delight our customers by programming in 10 languages, making available Exclusive and Original content from India and around the world and by ensuring a world-class streaming experience across screens. All of this has made Amazon Prime Video the most loved premium streaming service with viewership from 99% of India’s pin-codes. With the launch of Prime Video Channels, we now take the next big step in our journey to entertain India by creating a video entertainment marketplace – first of its kind in India – which will not only delight our customers by giving them even more entertainment choices but also benefit the OTT Channel partners who collaborate with us to leverage Prime Video’s distribution, reach and tech infrastructure.”

“As content choices explode, a single interface for discovery, streaming and payments, is a key need for customers and we aim to solve for this with the launch of Prime Video Channels” added Chaitanya Divan, Head Prime Video Channels, Amazon Prime Video. “Prime Video Channels arrives in India after having successfully launched in 11 countries. Our choice of OTT partners for Prime Video Channels is reflective of our diverse and discerning customers’ entertainment needs and interest areas. The launch marks our effort to collaboratively grow the video streaming segment in the country. We look forward to increasing the selection of entertainment even further, with additional channel partners joining in the next few months.”




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