Ayushmann Khurrana to feature in Kiska Brand Bajega Season 2
‘Kiska Brand Bajega’ are back with Season 2 conceptualized by Business Of Ideas. It has CNBC TV18 as the channel partner and is a neatly served snack-able marketing show. To open the first episode of Season 2, we have the biggest celebrity brand with 8 back to back hits on the box office – Ayushmann Khuranna. The season will air 13 episodes and include stalwarts from the music, media and entertainment industry too.
The show is created by Business of Ideas, which is a Mumbai based creative, marketing and advertisement agency. With a hit season one, this show has got a proven record to garner eyeballs and pull a diaspora of audiences with its unparalleled content. It has strongly differentiated itself from the regular chat shows by giving a comprehensive intellectual experience; entertainment as well as a mind opener to delve into the world of brands. The discussions revolve around India’s Biggest Celebrity Brands with real time conversations on trends and their journey from the marketing purview. While the first segment is a tête-à-tête about the making of the celebrity brand, the other segment of the show features the MDs and CXOs of the most renowned and leading brands in the industry.
Last season we had the likes of Boman Irani, Sumeet Vyas, Atul Khatri, Madhavan Menon ( MD & Chairman of Thomas Cook ), Aparna Acharekar (Programming Head of Zee5) and this time round too, we have some prestigious names like Mr. Shailesh Haribhakti (Chartered Accountant | Board & Audit Committee Chair | Independent Director | Evangelist – Economy, ESG, IR & ExTech), Mr. Praveen Tyagi (MD, PACE) and some more gracing the show.
Talking about the show, Aditya Bhat, Head of Business of Ideas said, “The thought behind Kiska Brand Bajega was to take marketing to a larger audience. So far, shows have been catering to a niche, mainly the CXO strata of society. Marketing is a concept that surrounds us all and hence making it more accessible was a natural step. The media landscape is also changing rapidly with increasing number of Apps and Platforms competing with traditional media and this show captures these shifts as well. With us getting an overwhelming response on Season 1, it has pushed us to uncover more such brand stories and bring marketing closer to the end consumer.”
Business of Ideas is a marketing, advertising and a creative boutique that specialises in brand solutions and their body of work includes clients like Jio, Tata Motors, ICICI Bank, Emami and ACC cements, to name a few. They are also the only creative agency hired by the popular action camera brand GoPro in the world, to collaborate for content creation and social media marketing. The Election Commission of India appointed Business of Ideas to spread the word amongst the masses to go out and vote for the Lok Sabha elections that concluded last year.
Business of Ideas was founded by Mr. Aditya Bhat about a decade ago. In the past, he has executed multiple shows on the Indian television and creatively directed some of the biggest events in the country. Now, the company has built a forte in mainline, digital as well as social media advertising. They have also been creating various successful IPs and producing technology driven content such as AR/VR & 360 in-house, with their strong creative, production & post production team.
The first episode of the season of Kiska Brand Bajega will air on Friday, 6th March, 2020 at 10.30 pm exclusively on CNBC TV-18.