Licious, India’s first D2C unicorn and widely loved fresh meats and seafood brand, announced its association with the country’s most popular and longest-running reality show Bigg Boss, for its latest season. As part of this unique integration, Licious will cater to contestants’ meat cravings by setting up an experiential zone called The Licious Greed Zone in the house.
Over the years, Bigg Boss has become a household favorite that entails unlimited laughter and entertainment for friends and families to bond over. It is arguably the most preferred prime-time viewing by fans of the show, and the host, Salman Khan, adds to its charm. The iconic show enjoys many celebrity associations and brand engagements which is a testimony to the show’s value.
By joining this club, Licious will offer its assorted range of premium quality and delectable varieties of fresh meat, seafood, and ready-to-cook range in the house. The tie-up will also roll out an interactive contest, where Bigg Boss fans can vote for their favorite Licious staple on the Licious app. The most-voted dish in the Licious Greed Zone inside the Bigg Boss House will be available. The dish with the maximum number of votes will find its way to the participants, giving the audience a chance to become a part of the show. To take things a notch higher, three lucky voters will get the golden opportunity to meet the Bollywood superstar Salman Khan!
Santosh Hegde, VP of Brand, Licious, said about the association, said, “Bigg Boss is the epitome of entertainment and laughter. The show comes with a massive reach and ever-increasing viewership, making it a perfect platform for integration. At Licious, we always look for moments to bring people together because food is the greatest emotion for all of us, and nobody knows meat like us! Our partnership with Bigg Boss is an exciting move through which we are ready to showcase our wide variety of products, catering to every taste and craving. What makes it better is that the audience will also get an opportunity to help their favorite housemates get the best of Licious via the greed zone.”