Bolo Indya, a homegrown creator economy focused short video platform is collaborating with celebrated actress Shilpa Shetty Kundra’s popular fitness and wellness application and legendary actress Madhuri Dixit-Nene’s dance initiative “Dance With Madhuri”.
To adopt a healthy lifestyle and to learn various dance forms from top-notch gurus, Bolo Indya enables language users in regional markets in an interactive and highly engaging manner.
Currently, there’s a growing interest in users to consume regional contents and this collaboration comes at this time and the users can learn various art forms not just for entertainment but to be able to build a career out of it.
Bolo Indya users across Bharat with this strategic partnership, will get an exciting chance to learn dance from some of the finest choreographers and dance gurus including Remo D’souza, Madhuri Dixit-Nene, Terence Lewis and Pandit Birju Maharaj amongst others, in a personalized manner online via Bolo Meets. Additionally, legendary actress and celebrated health expert- Shilpa Shetty will also present latest fitness programs targeted at tone legs, losing weight, strengthening core muscles, improving flexibility and arms with customized nutrition plans for effective results. and users can learn from them.
Madhuri Dixit-Nene’s latest dance videos can also be accessed by users along with the Shilpa Shetty Kundra’s easy-to-learn yoga techniques and nutrition advice curated by fitness expert to drive interesting conversations and fun-based learning on the platform.
With an exciting opportunity to acquire creative skills from celebrated personalities, this collaboration will help people residing in regional markets to get easy and cost-effective access.
Along with the large catalogue of exciting videos by Madhuri Dixit and Shilpa Shetty, Bolo Indya app will also have an official page of Dance With Madhuri academy and Simple Soulful App, for the Bolo Indya users that will be uploaded from the official handles of the academies regularly.
Commenting on the development, Varun Saxena, CEO, and Founder- Bolo Indya said, “It gives us immense pleasure to welcome Dance with Madhuri academy and Simple soulful app on the platform, as it supports passion and facilitates creativity for Bharat’s creators and consumers. We see this as an opportunity for emerging UGC creators of the platform to be able to include more creativity with skilled dancing and fitness during their interactions with their follower base on the platform. It is yet another testimony for Bolo Meets growth and value it is creating in Bharat’s ecosystem by coupling entertainment and peer to peer microtransactions on the same platform, thus creating a full-stack technology platform around creator economy. “We are confident that this collaboration will help our partners to expand their reach beyond metros and penetrate within the regional internet users of Bharat. He further added”
Commenting on the partnership, Manish Kumar, CEO and Co-founder, SSK Osmosis Pvt Ltd said “As the need for fitness & wellness has risen considerably, our aim with the Simple Soulful App is to help people achieve better health, wellbeing and immunity. We are excited and looking forward to this collaboration with Bolo Indya, as I am confident that it will help their users bring a positive change in their life.”
Commenting on the association Neeraj Kumar, Business Head – RNM Moving Pictures (Dance With Madhuri)” said “We at Dance With Madhuri witnessed a 5X growth in the last 10 months on our digital platforms and the trend is continuing. In the last 100 days, we were able to reach 200 countries & 300k users. The DTH networks have also seen consistent growth with the reach of over a million users & 250k paid subscribers every month. Our vision is to democratize learning & create a global village for culture by providing access to world-class masters. We believe that the engagement led discovery model of the platform will help us further strengthen our penetration among international as well as regional internet audiences. Ultimately, we want to give people a platform to showcase their talent.”
Bolo Indya is supported by robust editing tools, an easy UI, advanced filters and equal opportunity to all algorithms. The exponential growth of marquee feature, Bolo Meets have been witnessed by Bolo Indya and it is already getting a sticky frequency of transactions per week on the platform. Via the Bolo Indya platform, Bolo Meets is attracting a large number of creators, academies to monetize their content; in line with the passion-driven creator economy.
Bolo Indya has over 68 lakh monthly active users across Android, iOS, and OEM Appstore and is a creator economy focused short video platform. This May 2019 launched platform has over 28 lakhs creators creating close to 20 lakhs videos daily.