BookMyShow celebrates its birthday with the launch of the BookMyShow Birthday #HappyHour campaign, offering incredible deals on cinema, live entertainment, and BookMyShow Stream.
Our Analysis and Commentary
BookMyShow Birthday #HappyHour: Revamping Entertainment Experiences with Innovation and Excitement
BookMyShow has once again proven its prowess as India’s leading entertainment destination with the introduction of its innovative Birthday #HappyHour campaign. The platform’s commitment to delivering unparalleled entertainment experiences over the past 16 years is a testament to its dedication and ability to constantly evolve.
Breaking away from conventional marketing strategies, BookMyShow has embraced the concept of ‘Prankvertising’ to capture audience attention in an engaging and unexpected manner. The digital film unveiled to celebrate the platform’s birthday showcases how unsuspecting employees at the BookMyShow headquarters were taken on a thrilling journey filled with surprises. This creative approach not only piques the curiosity of viewers but also showcases the genuine amazement and excitement experienced by the employees, making it truly captivating.
The Happy Hour concept takes inspiration from the popular practice in the hospitality industry and amplifies it with BookMyShow’s unmatched entertainment offerings. From cinema to live entertainment and the remarkable BookMyShow Stream, customers can indulge in a diverse range of entertainment options at unbelievably attractive prices. With over 2000 spectacular experiences to choose from, including MotoGP, Sunburn, theatrical performances, concerts, and blockbuster movies, BookMyShow ensures that there is something for everyone.
What sets BookMyShow apart is its dedication to ensuring that every customer receives the best deals and experiences. The amplification of the Birthday #HappyHour campaign across various platforms demonstrates the platform’s commitment to reaching a wide audience and inviting them to join in the celebration. Whether it is through digital media, in-cinema advertising, or BookMyShow’s owned channels, BookMyShow leaves no stone unturned in spreading the joy and excitement of their birthday festivities.
By fueling entertainment consumption during the Happy Hour, BookMyShow is not only providing value to its customers but also fostering a spirit of celebration and engagement. This initiative is a golden opportunity for individuals to make unforgettable memories and bond with their loved ones over shared entertainment experiences. The exclusive offers and unbeatable prices on a wide range of entertainment options ensure that customers can fully immerse themselves in the magic of entertainment without any financial constraints.
In conclusion, BookMyShow’s Birthday #HappyHour campaign represents a milestone in the world of entertainment. The platform’s commitment to delivering unparalleled experiences, coupled with its innovative approach to marketing, sets it apart from its competitors. By offering a diverse range of entertainment options at unbeatable prices, BookMyShow is not only revamping the entertainment industry but also creating moments of joy, surprise, and celebration for its cherished customers.
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BookMyShow adopts ‘Prankvertising’ for its Birthday campaign reveal as it introduces the BookMyShow Birthday #HappyHour
The ‘Always On’ entertainment destination of the country, BookMyShow, has kicked up a storm for its birthday, creating moments of surprise and joy with the BookMyShow Birthday #HappyHour. Similar to the much-loved concept of a happy hour, the platform has curated a masaledar entertainment menu across categories including cinema, live entertainment and BookMyShow Stream, India’s largest home-grown Transaction-Video-On Demand (TVOD) streaming platform with unbelievable offers and attractive prices, promising a blockbuster entertainer week for its consumers.
India’s leading entertainment destination BookMyShow, launched a digital film unveiling its Birthday campaign to celebrate 16 years of the platform’s commitment to deliver unmatched entertainment experiences across various formats, categories and at scale. Breaking away from conventional marketing, the film embraces the innovative approach of ‘Prankvertising’, a creative activity that immediately captures the attention of audiences.
The film’s premise is based in the BookMyShow headquarters, where employees are engrossed in their daily work routine. At precisely 5 PM, everything changes and the narrative takes an unexpected turn. Utilizing staged actors and hidden cameras, the unsuspecting employees are taken on a thrilling journey of surprises. A mysterious brand podium with a message points them towards a button, setting off a series of delightful activities and surprises from the world of various entertainment categories offered by BookMyShow. The candid reactions of the employees are captured on camera, showcasing their sheer amazement and excitement, making the film truly engaging. The film culminates on this exciting note, inviting audiences across the country to join in, in BookMyShow’s entertainment-rich birthday celebrations with irresistible discounts during the #HappyHour and be rewarded with the choicest of marquee entertainment experiences across a wide range of options at never-seen-before prices.
Take a look at how the BookMyShow Birthday #HappyHour unfolded at India’s most entertaining HQ here.
A classic spin-off, of the idea of a happy hour, the BookMyShow Birthday #HappyHour campaign aims to fuel entertainment consumption further, in the spirit of celebration. The platform has left no stone unturned to ensure consumers receive the best of deals on all things they love, ranging from movies, getaways, music concerts and live performances, monsoon treks, plays, sports, in-house entertainment with BookMyShow Stream and much more, making the Happy Hour the most magical hour of the day between August 5th and 13th, every day from 5 PM – 6 PM on BookMyShow.
Offering over 2000 spectacular entertainment experiences, some of the much-anticipated ones that audiences can choose from include MotoGP, Sunburn, Vir Das: Mind Fool Tour, the much-awaited NMACC’s theatrical – Westside Story, Symphony Orchestra, Shubh: Still Rollin India Tour and Sunidhi Chauhan’s concert, all films screening at Cinepolis and Miraj theatres, and the ultimate Stream Dream with titles such as Sisu, Shazam! Fury of the Gods, Fast X, Lost and Found, Asterix & Obelix, The Super Mario Bros. Movie, 65, Zack Snyder`s Justice League, John Wick: Chapter 3 – Parabellum, The Whale available at unbeatable prices!
The campaign will be amplified across various platforms across digital media, in-cinema advertising, social media and through BookMyShow’s owned channels.
Commenting on the occasion, Dolly Davda, Head – Marketing, BookMyShow, said, “As we celebrate 16 years of enabling unparalleled entertainment experiences to millions, we are thrilled to unveil our Birthday #HappyHour campaign and open up the celebration to all our consumers that have stood by us through thick & thin. We are thrilled to offer exclusive offers on some of the most marquee and exciting experiences across cinemas, live entertainment and BookMyShow Stream in a move that has never been seen at this scale in the world of entertainment. With a full course entertainment menu and matchless offers, our #HappyHour is set to fuel the spirit of celebration, create unforgettable memories and deliver moments of surprise and joy with every experience for our cherished customers through what we know best – entertainment.”
The introduction of Happy Hour is a golden opportunity for customers to make unforgettable memories with their friends, families and everyone they wish to bring along! Customers can catch the latest blockbuster with their loved ones, laugh heartily with friends at a stand-up comedy show or witness the magic of live theatre together – all while getting an excellent deal on BookMyShow!