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BookMyShow brings elrow, the world’s craziest party, to India!

MediaInfoline February 11, 2019

After spreading its wild take on fun and fiesta across 34 countries and 84 cities, elrow, the most unique party debuts in India on Saturday, March 16th. Brought to India by BookMyShow, elrow’s India debut will be based on its world famous Samba theme ‘Sambowdromo do Brasil’.

What can you expect from this extravaganza? Pulsating rhythms, confetti, inflatables, lost explorers and fun-loving jungle dwellers amidst Brazilian rain forests, samba and carnival! What’s more? Specially curated food and cocktails – a complete crazy party experience in India.

Commenting on bringing yet another brand new global entertainment experience to India, Albert Almeida, COO – Live Entertainment, BookMyShow, said, “As we continue to provide world class entertainment to our consumers, elrow marks BookMyShow’s entry into yet another unexplored genre of out-of-home entertainment in India. Over 80 cities across the globe have experienced and loved elrow and we are excited to work with them on their India debut. With elrow’s unmatched experience in the live entertainment ecosystem and BookMyShow’s deep understanding of this market and user preferences we are all set to deliver elrow’s successful maiden India party. Through this association, we are another step closer to strengthening India’s position on the global live events and entertainment map.”

The 8 hour long party will be hosted in a specially designed air-conditioned hangar at the centrally located MMRDA grounds.

On their India debut, Juan Jr, CEO, elrow said, “We are very excited to hold the first elrow party in Mumbai. With India being one of the largest growing markets globally for entertainment, it is both, a mission and a fun experience for us. With the country’s leading entertainment destination BookMyShow besides us, we are confident that elrow’s India execution will be flawless. After having led our international expansion through 2018, entering 2019 with India is a natural move for elrow. We sincerely look forward to embracing the Indian market and hope our show will wow our Indian fans.” 

Kunal Khambhati, Head of Live Events and IP, BookMyShow said, elrow is the promise of a great party celebrating wonder and freedom that will take Indian live entertainment higher by several notches. Sambowdromo do Brasil is one of their most contagious themes and we are excited to bring it to India. We are confident that party lovers will thoroughly enjoy this experience, irrespective of whether they are regulars or first-timers. elrow will bring with it a day where spectacle, music, colour and happiness will make for one massively entertaining experience.”

As elrow’s Sambowdromo do Brasil goes, “Just grab a few feathers, steal your creepy uncle’s boa constrictor, and start working those hips, Samba style!”


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