Cartoon Network Enterprises and Balenzia launch a new collection of quirky socks!
Put your best foot forward with a new colourful and comfy collection of socks by Cartoon Network Enterprises and Balenzia. The everyday humble accessory now brings to life the animated worlds of timeless favourites and new-age icons like We Bare Bears, Dexter’s Laboratory, Johnny Bravo, The Powerpuff Girls.
Cartoon Network Enterprises, the licensing and merchandizing arm of Turner India and Balenzia, a leading premium sock brand, are launching a range of uber-cool socks for women, men and kids. Invite Townsville’s famous sister superheroes, the tech-savvy bears or the renowned science prodigy into your sock drawer, with these chic styles and designs. The range is available online now.
Commenting on the partnership, Anand Singh, Senior Director – Cartoon Network Enterprises, South Asia, Turner India, said: “The new range inspired by The Powerpuff Girls, We Bare Bears, Dexter’s Laboratory and more, gives an opportunity for fans to dive into the fantasy world of their favourite toons. The partnership with Balenzia is a great way to connect with the fans in an engaging and fashionable way.”
Eye-catching and fashionable, the Cartoon Network collection comprises of premium quality and pop-culture inspired prints. Available from INR 109 to 349, fans can get their hands on the vibrant colours and unique patterns on Balenzia.com and leading e-commerce websites like Amazon, Flipkart, Snapdeal, Jabong.
Commenting on the launch, Rahul Gupta, Director – Balenzia, added, “We are extremely excited about this launch. The partnership gives us an opportunity to uniquely leverage upon some truly iconic characters that have stood the test of time and have a long-standing bond with their audience! The expressive and quirky collection helps us further strengthen our women and kids portfolio. The bold pop culture designs in ultra-soft combed cotton are sure to win smiles and hearts.”
The deal follows a successful tie-up for Justice League from Warner Bros. Consumer Products, which is also managed by Turner India in South Asia. The partnership enables Cartoon Network Enterprises to expand its offerings and strengthen Balenzia’s brand identity as the new pop-culture shopping destination for millennials.