The Multiplex Association of India (MAI) announced that as a result of the massive response to the advance ticket sales for SPIDER-MAN NO WAY HOME, Cinema Chains and Independent Cinemas are experiencing the second busiest advance ticket sales for a single movie title in the entire history of cinema exhibition. It also is the single busiest advance ticket sales, since cinemas started reopening in October 2020. Cinema Chains and Owners, welcome the start of the Winter 2021 season, kick-started today by SPIDER-MAN NO WAY HOME, followed by a slew of blockbuster films in multiple languages, including PUSHPA on 17th December, THE MATRIX RESURRECTIONS on 22nd December, 83 on 24th December, JERSEY and THE KING’S MAN on 31st December, RRR by SS Rajamouli on 7th January 2022, THE 355 also on 7th January, BHEEMALA NAYAK in Telugu on 12th January, VALIMAI in Tamil along with RADHE SHYAM in Telugu on 14th January, PRITHVIRAJ from YASHRAJ on 21st January, ATTACK on 28th January, BADHAI DO on 4th February, ACHARYA in Telugu on 4th February, SHABAASH MITHU on 4th February and also MOONFALL on 4th February…the list goes on, with big films lined up for release in almost every subsequent week. The Big Screen is back.
Sharing the huge optimism on the revival of the film exhibition industry, Mr. Kamal Gianchandani, President MAI said, “With cases falling, vaccinations rising, almost all major markets permitting theatres to operate at 100% capacity, and big crowd-pulling titles, in multiple languages, being released this entire winter and next summer, what we kept saying during the pandemic, has come true – we are keeping our word, The Big Screen is Back”
About Multiplex Association of India (MAI)
The MAI is a nationwide group of cinema operators that informs, educates and advocates on behalf of the cinema exhibition sector. It works with regulatory bodies and industry partners nationwide to raise the profile of cinema, highlighting opportunities, and address various challenges faced by the cinema exhibition sector. The MAI was established in 2002 under the aegis of the Federation of Indian Chamber of Commerce and Industry (FICCI) by leading cinema operators. MAI represents more than 11 cinema chains, operating more than 500 multiplexes across the country, with around 2000+ screens. The MAI, therefore, represents around 80% of the multiplex industry of India.