Dice Media collaborates with PureMe and Tinder for ‘Firsts’ Season 3
The Dice Media famed Firsts is coming up with its third season in collaboration with Tinder and PureMe. Firsts Season 3 highlights a same sex romantic relationship between two young girls.
The season features the two very talented actors Himika Bose and Shreya Gupto as Lavanya Vijaya and Ritu Chatterjee. It also traverse through many if their ‘firsts’ together including their first match on Tinder, etc.
The background situation of Firsts Season 3 is during the lockdown. And, the most important safety measure in a lockdown is to use a mask to prevent the virus from spreading. Therefore, the series also shows the use of PureMe’s range of linen masks, for long wear.
The beautiful and heartwarming story of the season has been written by Sulagna Chatterjee and directed by Bharat Misra.
Commenting on the partnership Arti Yadav, Co-Founder, PureMe said, “Being our first ever digital partnership, we felt it was the right opportunity to not only showcase our range of cute and trendy masks, but also reinforce their importance. We were also drawn towards the beautiful message of love, and breaking stereotypes, which is what ‘Be Different’ is all about. Having said that, we feel extremely thrilled to have begun this journey with Dice Media and look forward to more such mutually rewarding partnerships.”
Commenting on the launch, Kunal Langer, AVP Client Acquisition & Growth, Pocket Aces, said, “Firsts as a property is an extremely unique and a disruptive format for story telling that we at Pocket Aces introduced earlier this year. So far with all the 3 seasons, brands have shown immense interest in the format as the concept is new and highly relatable in nature. In Season 3, we have decided to take on a topic something that content creators have shied away from, and have tried to normalise the conversations around queer relationships; showcasing the modern-day love story between two women. Amidst these unprecedented times, we have tried to weave in how dating and romantic relationships are transforming and the sole objective behind this season was very different from its predecessors. In addition, over the last few months, we have consistently pushed our boundaries with different takes on relationships, and this has encouraged us to continue bringing out more such content with different themes. I am exhilarated to have partners like Tinder and PureMe as they bring in their unique identities which called for the perfect fit for this season’s concept.”
Link to episode 1
Link to episode 2
Link to episode 3