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Divo & Hombale Films partner for music distribution duties of Yuvarathnaa

Shreoshree Chakrabarty March 31, 2021

Yuvarathnaa’s, the upcoming Kannada and Telugu bilingual movie of Hombale Films, complete music distribution and publishing administration duties are to be handled by Divo who has partnered with Hombale Films. Divo is one of India’s leading and well-established digital media and music companies that will be handling the duties across various platforms including YouTube, leading music streaming platforms like JioSaavn, Gaana, Spotify, Apple music etc.

The trailer of Yuvarathnaa has gained 8M+ views in Kannada and 1.7M+ views in Telugu in just one week since its release across multiple digital platforms. The film is going to release on April 1 2021.

Watch the trailer here.

Speaking on the association, Shahir Muneer, Founder and Director, Divo said, “We are glad to associate with Hombale Films for distributing the music of Yuvarathnaa across various music platforms. We’re seeing that production houses are able to capitalise on retaining the IP and Copyright of their music rights, and we are enabling them to generate income from various platforms and partners. We’re also able to provide solutions and help them reach the audience directly, using their own branding, not just in the South but across India. The last year has seen a drastic change in user consumption patterns and we look forward to collaboratively bring in new solutions for creating larger reach and revenues.”

Since 2020, Yuvarathnaa is going to be the biggest Kannada release. This film has been directed by Santhosh Ananddram and produced by Vijay Kiragandur. The film features Sayyeshaa, Puneeth Rajkumar, veteran actor Prakash Raj and Dhananjaya and the film’s music has been composed by S. Thaman, the well-known composer, whereas the lyrics have been written by Ghouse Peer, Santhosh Ananddram, Kalyan Chakravarthy and Ramajogayya Sastry. The album consists of ed by well-known music composer S. Thaman and the lyrics are from Santhosh Ananddram, Ramajogayya Sastry, Kalyan Chakravarthy and Ghouse Peer. The album also has – Revanth, Armaan Malik, Nakash Aziz, Shreya Ghoshal, Vishal Mishra, Vijay Prakash.  Shreya Ghoshal and Armaan Malik’s Neenaade Naa has been making rounds of the internet and it has been ruling the streaming charts and radio playback in the Kannada category.

The movie will hit the theatres on  1st April 2021.


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