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India’s #1 Music & Youth Channel Mastiii Gives Love a Different Angle

MediaInfoline February 13, 2017
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Block your dates for this Valentine’s to witness what true love is only on India’s #1 Music and Youth Channel Mastiii. Music being the language of love the team of Mastiii comes with a unique proposition “Mastiii Ka Love Angle” on this day of love, where 8 beautiful real life love stories from couples across India come alive.

For the special programming the channel reached out to its viewers asking them to share their sweet memories with their soulmates, entries to which closed on the 10th February, 2017. Having received a tremendous response, the Mastiii team captured and shortlisted some of the most beautiful love stories that will be played on the channel and its social platforms throughout Valentine’s Day.

Emphasizing on this Mr. Manav Dhanda, Group CEO, SABGROUP says that, “Mastiii has been entertaining its viewers with its music since its inception, and this year the team thought of spreading some love along with entertainment. “Mastiii Ka Love Angle” is a great idea and with the reach of over 100 million* on a monthly basis Mastiii will not only engage & interact with its viewers but also offer them their “moment of glory” by showcasing their love stories on the channel. We are overwhelmed by the incredible response we would like to thank our viewers for their ardent love and support that they have shown us over the years and look forward to having many more such initiatives in the future..”

*Source: BARC, Avg Weekly reach, HSM 4+

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