Honoring the spirit of flight attendant Neerja Bhanot’s awe-inspiring heroism, IndiGo in partnership with Fox Studio & Bling will screen Sonam Kapoor-starrer Neerja in Mumbai. Neerja releases on 19 February and is based on the life of flight attendant Neerja Bhanot who lost her life while saving passengers on a Pam Am flight hijacked in Karachi in 1986. The film features Sonam Kapoor and Shabana Azmi in lead roles and is directed by Ram Madhvani.
Standing in solidarity with the members of the airline industry who work tirelessly to make air travel safe and comfortable – IndiGo crew will go all out wearing badges with the hashtag #IamNeerja on all flights for a week of 19 Feb.
Commenting on this, Mr Aditya Ghosh, President and Wholetime Director, IndiGo said, “ As a mark of respect for our own amazing crew we are delighted to support the movie Neerja. It’s a film that reminds us of brave flight attendant’s incredibly uncomfortable, painful, harsh, yet courageous act of heroism of staying calm through the 17 agonising hours, serving passengers sandwiches and beverages, while keeping their spirits up. As India’s youngest carrier – it’s indeed our honor to pay tribute to Neerja Bhanot who became India’s youngest recipient of country’s highest peacetime military award (Ashok Charkra) for bravery. Neerja is and will continue to be an inspiration for us. IndiGo crew’s participation is an extension to company’s programmed Girl Power – with which the airline is synonymous”.
Remembering the hero of skies, Neerja Bhanot– IndiGo encourages its passengers, travel partners and members of the aviation fraternity to express their acknowledgment and gratitude via social media contests. The airline will be running contests around women who inspires you and why using #6EGirlPower across social media channels – Facebook and Twitter handle @IndiGo6E.
IndiGo will fly the five best respondents to Mumbai for a special screening of the movie.
As the most successful low cost carrier in India, IndiGo constantly works towards developing employee growth initiatives that make the profession of high flying a fruitful one for all those who are associated with the airline. To empower the personal and professional success of its women employees, IndiGo follows open door policies and a transparent system that allows them to voice their concerns directly to the airline management. The low-cost carrier most talked about programme “Girl Power” – includes, flexible working hours, the employee assistance programme for cabin attendants, and ongoing training modules – is designed to enable women to grow not only as airline professionals, but as individuals. About 41.9 percent of the entire workforce at IndiGo is women and also 25 per cent of IndiGo leadership team comprises of women.
