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It’s raining WORLD DIGITAL PREMIERES on hoichoi

MediaInfoline March 24, 2020

Content Consumption has grown exponentially and hoichoi has emerged as the most sought-after OTT for Bengalis worldwide. In addition to that, hoichoi is bringing multiple World Digital Premieres of new Bengali BLOCKBUSTERS at the time when social distancing and work from home are the only choice. hoichoi has given plenty of reasons (read: content) for its audience to adapt “watch from home” while they are at home.

This has been a promising start as hoichoi already have an increase in traffic by 4x rate in the last one week; the traffic is surging 2 to 3 times on a daily basis. Goes on to show that the Bengali diaspora have taken the pandemic very seriously and are staying put to fight it out. A promising increase of the traffic on the platform is also a sign that people have welcomed a library og rich content that is easily accessible.

hoichoi takes up the responsibility towards encouraging its viewers to work towards staying home and social distancing. To do that, hoichoi already has a big bouquet of content (a mix of classics, latest films and Originals, with a variety of genre to choose from), also a plethora of new content that will be streaming every week. The platform is doing its bit to keep you engaged by initiating a #selfstay form of entertainment.

To give a sense of  month of March itself, hoichoi is already streaming, “Rahasya Romancha Series 2″ starring Rudranil Ghosh, Rajdeep Gupta, Saoli Chattopadhyay, Kharaj Mukherjee among others- is getting tremendous appreciation, a mega World Digital Premiere of Srijit Mukherji’s spin-off to Baishey Srabon – “Dwitiyo Purush”, interesting before even TV broadcast and Sandip Ray’s much hyped film “Professor Shanku O El Dorado”, based on the popular scientist created by his father, the visionary Satyajit Ray. Another series will be streaming from 26th March titled “Ekattor” which as the name suggests is about the fight for the Independence of Bangladesh.


The Co-Founder of hoichoi, Mr Vishnu Mohta commented on the traffic flowing in from different countries, “Apart from West Bengal, hoichoi enjoys strong traffic and consumption from Bangalore, Delhi, Mumbai, Pune and Hyderabad with Bangalore and Delhi being no. 2 and no. 3 in terms of overall volume of traffic. Internationally – US, UK contribute significant traffic with Middle East, Australia and Canada not being far away. The last week also saw a good spurge of traffic coming from Europe and Japan. Bangladesh as a market continuous to growth every day! After the release of Dwitiyo Purush, which is the most anticipated movie of 2020 on hoichoi  even before television premiere, the international traffic has significantly grown!” 

A few series and films, which have come out as the most watched currently are Byomkesh S5, Shobdo Jobdo, Montu Pilot, Rahasya Romancha Series 2, Bonno Premer Golpo, Gotro (World Digital Premiere), Gumnaami, Paanch Phoron 2 and the recently released Dwitiyo Purush (World Digital Premiere) that signifies the multi-faceted range of genres of content present on hoichoi.


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