Miraj Cinemas enters West Bengal
Miraj Cinemas, India’s one of the most prominent name in the cinema exhibition market enters West Bengal with the launch of its new multiplex today here at Aurobindo Mall, Salkia in Howrah district. The new property of Miraj Cinemas is equipped 2 screens with boasts of 516 plush seating capacities along with 3D ready projectors. With the new multiplex launch here in West Bengal the company is now having 84 operational screens across the nation.
Commenting on the new launch, Mr.Amit Sharma, Managing Director, Miraj Cinemas said, “It gives immense pleasure to dedicate best in class movie viewing experience to the people of Salkia and nearby localities with our new property launch at Aurobindo Mall. I hope our new property here will be able to bring smile to every movie lovers of the area as it is equipped with new age advance facilities and technologies. This property is the first multiplex in the state of West Bengal and we will look forward more such opportunities in coming days to spread our network rigorously.”
On brand strategy of Miraj Cinemas, Mr.Sharma said, “Since its inception in the year 2012, Miraj Cinemas is striving towards growth through invention and reinvention. Our work is an innovator in the realm of world class cinema viewing experience for all as our philosophy has always been to push the envelope and come up with unique cinematic experiences for our larger audience.”
According to Bhuvanesh Mendiratta, VP, Operations, Miraj Cinemas, “Pan India we have invested over Rs100crore over past five years and will go all out to enhance our presence massively by with over 100 screens soon.” Today, Miraj Cinemas has 84 screens spread across the length and breadth of the country and known as one of the fastest growing multiplex chain in the Indian movie exhibition industry as its operates close to 100 screens today only through an organic growth.
Mumbai headquartered company which provides quality movie watching experience to its patrons wants to strengthen its position throughout the country has chalks out an aggressive plan to operate 100 screens pan India by end of FY 2017 and to reach nearly 200 screens by FY 2018-19. At present, the company operates 31 multiplexes with total 24 cities across the nation.