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Mukta A2 Cinemas & Zee Classic come together to revive golden days of Indian cinema

MediaInfoline September 19, 2017
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Classic movies have captured the heart of cinema lovers time and again and have reinforced the belief that ‘Old is Gold’. Such is the power of ‘classics’ that fans from different age group happen to be familiar with the cast and dialogues, even if they haven’t watched the movie. With the advent of cutting edge technology and digitalization, anyone can watch these movies anytime, anywhere. However, the joy of watching ‘Classics’ on the Big Screen in heritage cinemas continues to remain unmatched.

In keeping with the spirit of love for classics, Mukta A2 Cinemas – one of India’s most reputed and esteemed chain of cinemas and Zee Classic with its brand proposition ‘Woh Zamaana Kare Deewana’ are charging ahead to bring back these super hits from the era gone by, on to the silver screen. They have been supported in this endeavor by 1018MB especially to curate a list of much-loved classic movies for screening. The popular movies will be screened at New Excelsior Mukta A2 Cinemas, one of the heritage theaters in Mumbai. New Excelsior Mukta A2 Cinemas is one of the oldest cinemas in Mumbai. The operations of the cinema were taken over by MUKTA A2 Cinemas this February. The revamped cinema has maintained most of the elements from the yester-years, with THE biggest screen in India and an auditorium that can accommodate 596 people. The experience is bound to invigorate nostalgia amongst the audience and bring back memories of watching matinee shows in big single screens.

So far, Mukta A2 Cinemas have screened movies like 1942: Love Story, Karz, Taal and Andaz Apna Apna, the era of the classics and the highly acclaimed movies of the past, since 9th April. The campaign will continue further  as Zee Classic associates with Mukta A2 Cinemas and will present films like Kalicharan, Hero, Karma, Hum Aapke Hai Kaun, Parinda amongst others at New Excelsior Mukta A2 Cinemas in Mumbai.

The Classic screenings are starting from 24th September with the film Kalicharan. The films director Subhash Ghai and Superstar Shatrughan Sinha will be present at the event to interact with the guests and share some interesting anecdotes and stories revolving around these iconic movies.

Commenting on the association, Mr Subhash Ghai said, “We are going to deepen our ties with evergreen movies, this association will help the audience in experiencing the yesteryear cinema with upgraded technology. Our tie-up is aimed to enhance the audience-experience. The films will be screened on the largest screens in India at New Excelsior Mukta A2 Cinema.”

Speaking on the occasion, Mr Rahul Puri, MD, Mukta Arts Ltd said, “Our belief always motivates us to bring better viewing experiences for our audience. With our partnership, we want to bring back some of the greatest movies and invite cinema lovers to India’s biggest cinema screen. In our past screenings, we have observed that the audiences are showing interest. We plan to continue these special screenings regularly at New Excelsior Mukta A2 Cinema.”

Business Head, Zee Hindi Movies Cluster, Mr. Ruchir Tiwari said,“This association is yet another initiative by Zee Classic to present the best of Indian classic cinema to its viewers. It is a brilliant opportunity for all film enthusiasts to revisit the iconic cults of Hindi cinema blended with the best of movie watching experience.”

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