India’s top online makeup brand, MyGlamm, has collaborated with the blockbuster film ‘Rocky aur Rani Kii Prem Kahaani’ as the official beauty partner. The film stars Ranveer Singh and Alia Bhatt, directed by Karan Johar.
Our Analysis and Commentary
India’s MyGlamm partnership with ‘Rocky aur Rani Kii Prem Kahaani’ amplifies the fusion of beauty and cinema
India’s leading direct-to-consumer beauty brand, MyGlamm, has recently entered into an exciting partnership as the official beauty partner for the highly anticipated Bollywood film, ‘Rocky aur Rani Kii Prem Kahaani.’ This collaboration with the star-studded cast, including Ranveer Singh and Alia Bhatt, along with prominent industry names such as Dharmendra, Jaya Bachchan, and Shabana Azmi, establishes MyGlamm as a frontrunner in the beauty industry.
Directed by acclaimed filmmaker Karan Johar and produced by Viacom 18 Studios and Dharma Productions, ‘Rocky aur Rani Kii Prem Kahaani’ has already generated immense buzz among fans and cinephiles alike. The collaboration between MyGlamm and this much-anticipated film perfectly aligns with MyGlamm’s vision to empower individuals to shine like stars through their beauty solutions.
Sukhleen Aneja, the CEO of Good Glamm Brands, Good Glamm Group, expresses the excitement surrounding this partnership. Aneja highlights the film’s captivating cinematic experience, star-studded cast, and compelling storyline as the perfect fit for MyGlamm’s #GlammUpLikeAStar vision. This collaboration aims to inspire fans and beauty enthusiasts, encouraging them to embrace their unique beauty and #GlammUpLikeRockyAurRani.
Dharma Productions, known for their belief in the power of storytelling, recognizes the ability of films to deeply connect with audiences. Apoorva Mehta, CEO of Dharma Productions, emphasizes that ‘Rocky aur Rani Kii Prem Kahaani’ is a labor of love, filled with passion and an exceptional ensemble cast. The partnership with MyGlamm allows for the enhancement of the visual experience, bringing forth the essence of the characters and their unique beauty.
Through this collaboration, MyGlamm has the opportunity to showcase its diverse and high-performance makeup products on the characters, ensuring they radiate beauty while bringing the story to life. MyGlamm’s commitment to excellence, cutting-edge formulations, and an extensive range of inclusive shades caters to the needs of diverse skin tones and types. This partnership offers a seamless fusion of beauty and cinema, promising a significant impact on Indian cinema.
Furthermore, MyGlamm’s signature campaign, #GlammUpLikeAStar, adds another layer of excitement to this collaboration. The campaign showcases MyGlamm’s expertise in creating celebrity-inspired makeup looks, empowering individuals to embrace their unique beauty and shine like the celebrities they admire. This inclusion further emphasizes MyGlamm’s dedication to innovation and their commitment to providing beauty solutions that inspire and transform.
As the eagerly anticipated film, ‘Rocky aur Rani Kii Prem Kahaani,’ releases worldwide on 28th July 2023, this partnership between MyGlamm and the film undoubtedly enhances the overall cinematic experience. It signifies the merging of two industries, beauty and cinema, to create a synergy that captivates audiences and showcases the power of visual storytelling.
In conclusion, the collaboration between MyGlamm and ‘Rocky aur Rani Kii Prem Kahaani’ is a groundbreaking fusion of beauty and cinema. This partnership not only establishes MyGlamm as a frontrunner in the beauty industry but also amplifies the impact and significance of beauty in the realm of entertainment. With their shared vision of empowering individuals to express their unique beauty, MyGlamm and ‘Rocky aur Rani Kii Prem Kahaani’ set a new standard for the intersection of beauty and storytelling in Indian cinema.
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India’s #1 Online Makeup brand MyGlamm comes onboard as the official Beauty Partner for blockbuster film ‘Rocky aur Rani Kii Prem Kahaani’ starring Ranveer Singh & Alia Bhatt and directed by Karan Johar
India’s leading direct-to-consumer beauty brand MyGlamm, announces its exclusive marketing collaboration as the official beauty partner for the highly anticipated Bollywood movie “Rocky aur Rani Kii Prem Kahaani” starring Ranveer Singh & Alia Bhatt along with Dharmendra, Jaya Bachchan & Shabana Azmi.
Directed by the renowned filmmaker Karan Johar and produced by Viacom 18 Studios and Dharma Productions, the film has already created a buzz among fans and cinephiles alike. This prestigious partnership with “Rocky aur Rani Kii Prem Kahaani” further establishes MyGlamm as a frontrunner in the beauty industry, bringing together the realms of beauty and cinema in a seamless fusion with the messaging #GlammUpLikeRockyAurRani.
Speaking on this collaboration, Sukhleen Aneja, CEO, Good Glamm Brands, Good Glamm Group says, “”We are thrilled to announce our exciting partnership with ‘Rocky aur Rani Kii Prem Kahaani’ as their official makeup partner. This film promises to deliver a captivating cinematic experience with its star-studded cast and compelling storyline. Our collaboration with ‘Rocky aur Rani Kii Prem Kahaani’ perfectly aligns with MyGlamm’s #GlammUpLikeAStar vision and our commitment to providing exceptional beauty solutions that empower individuals to shine like the stars. We aspire to inspire fans and encourage all beauty enthusiasts to embrace their inner beauty and #GlammUpLikeRockyAurRani.”
“At Dharma Productions, we believe in the power of storytelling and the ability of films to connect with audiences on a deep emotional level. ‘Rocky aur Rani Kii Prem Kahaani’ is a labor of love, filled with passion and an incredible ensemble cast. We are delighted to partner with MyGlamm, as they share our vision of empowering individuals to express their unique beauty and through this we aim to enhance the visual experience and bring forth the essence of our characters.” added Apoorva Mehta, CEO – Dharma Productions.
The partnership with “Rocky aur Rani kii Prem Kahaani” enables MyGlamm to showcase its versatile and high-performance makeup products on the characters and ensure they radiate beauty while bringing the story to life. MyGlamm has established itself as a go-to brand by offering its cutting-edge makeup products and unwavering dedication to excellence. Boasting an extensive range of inclusive shades and cutting-edge formulations, My Glamm caters to the needs of diverse skin tones and types.
Alongside the collaboration, we are proud to incorporate our signature campaign, #GlammUpLikeAStar, which encapsulates MyGlamm’s expertise in creating celebrity-inspired makeup looks. Whether it’s recreating iconic red carpet looks or experimenting with glamorous transformations, #GlammUpLikeAStar empowers individuals to embrace their unique beauty and shine like the celebrities they admire. With My Glamm’s dedication to innovation and the star-studded ensemble of “Rocky aur Rani” are all set to have a significant impact on Indian cinema.
Rocky Aur Rani Kii Prem Kahaani releases in cinemas on 28th July 2023, worldwide.
