Latest News Advertising, Brand, Television, Radio, Digital-Marketing

Type to search


New song AALOSHYO unveils Uma’s journey

MediaInfoline May 10, 2018

SVF released the 2nd song of their upcoming venture Uma titled Aaloshyo. The melancholy number sung by Surangana Bandhopadhyay takes us through the everyday life of 8 year old terminally ill Uma (Sara Sengupta) in Switzerland enjoying her days with her father, Himadri, played by the effervescent Jisshu U Sengupta. She is shown running through the lush greens and playing with the snow, always smiling relentlessly. The video then jumps to Uma’s reaction in the car after reaching Calcutta, seeing the lights and décor set up for the magnificent Durga Puja celebration. Unknown to her, Himadri has planned an early Durga Puja for her sake, to keep that smile on her face, intact. Uma, who has never witnessed the grandeur of Durga Puja celebrations is jubilant and awe-struck by the magnitude of the festivities and through her eyes we see her joy and pain simultaneously

Anupam Roy is the music director of the film. The first song from Uma, Hariye Jawar Gaanwhich was released earlier was trending at number 4 on YouTube.

Aaloshyo was officially launched by the film’s director, Srijit Mukherji during a live interaction of IPL (Indian Premier League) this evening along with the singer of the song – Surangana. 

Srijit Mukherjiwent on to say  Aaloshyo is a song which portrays a child’s life, her innocence, her happiness, her struggles to deal with various issues and situations that life is throwing at her. However, Uma is a brave girl and she also has the never-ending support of her father, Himadri, who is willing to cross any limit to bring a smile on his daughter’s face.”

Umaslated to release o1st of June, is about a vibrant young girl named Uma who is fighting for her life, her helpless father striving hard to make his daughter’s dream come true of celebrating Durga Puja. How many  hurdles and dangers would Himadri have to overcome to be able to bring a smile onto his daughter’s face? 

The film is inspired from the true story of Evan Leversagethe Canadian boy suffering from cancer and for whom his village of St. George, Ontario  came together to celebrate Christmas much ahead of the actual festival. 

Listen to the song: here

Uma, directed by national award winning director Srijit Mukherji and starring father daughter duo Jisshu U Sengupta & Sara Sengupta, has already been recognised by New York Indian Film Festival (NYIFF) 2018London Indian Film Festival (LIFF) 2018, India Film Festival of Alberta (IFFA) 2018, Indian Film Festival of Melbourne (IFFM) 2018Reelworld Film Festival Toronto 2018Birmingham Indian Film Festival 2018 and Habitat Film Festival New Delhi 2018.


You Might also Like

Leave a Comment

Your email address will not be published. Required fields are marked *

17 − 3 =