India’s largest mobile-first financial services Paytm announced the launch of a new property in association with IMAX ‘Paytm-IMAX First Cut’. This initiative aims at holding premieres and exclusive screenings for avid movie lovers who want to watch the latest movies before the official release date. The property debuted with the much-awaited Marvel blockbuster Black Panther.
On Feb 15, Paytm-IMAX First Cut held its first exclusive screening of Black Panther at 12 cinemas across Delhi NCR, Mumbai, Pune and Bengaluru. The screening received an overwhelming response with over 3700 strong audiences and 100% occupancy in four cities. In select theaters of Mumbai, the show was complemented by appearances by acclaimed comedians Kenny Sebastian, Rohan Joshi and Naveen Richard.
Madhur Deora, Chief Financial Officer & Senior Vice President – Paytm said, “We want our customers to enjoy the most seamless and exclusive movie experiences. Paytm-IMAX First Cut is our attempt to make the movie experience special for loyal fans by holding exclusive screenings ahead of the release date.”
Black Panther is one of the most anticipated movies of this year. Coming from the Marvel Cinematic Universe, the movie features Chadwick Boseman and Academy Awards winning actor Lupita Nyong’o in the lead roles. The action film is also the first superhero black movie ever. This made the exclusive screening a treat for Marvel fans. With Paytm being the pioneer in bringing the concept of premieres and exclusive screenings, there is much more in store for movie buffs. It surely takes the idea of movie watching to the next level and can bring about a whole new dimension to it India.